Wise Unveils New Brand Identity and Corporate Website
Wise Business Forms, Alpharetta, Ga., has unveiled the most sweeping transformation of its corporate identity in the company’s history. Wise Business Forms has created a new identity reflecting a more contemporary look and feel relevant for business today. It involves changes to the widely recognized Wise owl that was created in 1969, and includes a new tagline—print|marketing|technology—designed to communicate the company’s new brand focus going into the future.
“We have transformed Wise into a business that connects closely with our customers and gives them the tools to be successful. Our new brand reflects who we are, the services we offer and the innovators that we continue to be in the industry,” said Jeff Prettyman, executive vice president. “We have expanded cutting-edge services, acquired new capabilities, and developed new technologies ... to make it easier, faster and more efficient for our customers to do business with us and allow them to become our true partners.”
Wise has reorganized into four distinct product groups:
1. Business Forms Group—Provides a complete line of custom and software compatible forms and checks. The company’s enhanced manufacturing facilities and capabilities reflect its commitment to provide complete solutions for customer.
2. Commercial Services Group—Offers full-service commercial printing capabilities. Turnkey solutions of commercial printing and in-house bindery allow Wise to ensure projects are completed on-time and within budget.
3. Document Services Group—Brings complete direct mail and statement processing solutions that meet the growing demands of marketing and IT outsourcing requirements. From list acquisition and data management, to NCOA address cleansing, CASS presorting, intelligent barcoding and fulfillment, Wise can help to maximize the impact of direct mail efforts and enhance the deliverability and tracking of mail pieces before they reach the mail stream.
4. Marketing Services Group—Creates successful campaigns made up of a multichannel approach. Wise understands emerging trends, technologies and new marketing approaches that can help guide customers to better response and conversion rates.