Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
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Britt Brouse
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Bob Martel, president of JMB Marketing Group, a full-service direct marketing agency in Marlborough, Mass., said that along with budget cuts, he also sees an increased demand for accountability. “[Clients] are saying, ‘We’re willing to spend the money, but we need to see every dollar work,’” he explained.
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