Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
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Britt Brouse
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While 2009 will be a struggle for many businesses, tough times force marketers to re-evaluate their programs and become more efficient and accountable for results. “You just have to market smart and efficiently,” Johnson enthused. “Now is the time as direct marketers for us to strut our stuff and show the ROI. If they’ve been doing direct marketing correctly, marketers are going to have a good handle on what’s working and what’s not, and they can really grab market share now.”
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Britt Brouse
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