The Missing Piece
Peluso-Slaney's entrepreneurial spirit paid off when she made company history by selling the single largest job for the company. The project at hand—"sentence strip" inserts for a publishing company.
"The job was in five different languages and had a multitude of different lots. Because the job was such a large undertaking we had to purchase additional equipment, rent additional space and hire additional help. It was worth about $750,000 in sales and was exciting to organize it and see it completed on time. … My role was a conduit from production to the client keeping them updated and informed," Peluso-Slaney discussed.
Not all women are brought up in the business. Timing was everything for Becky Keegan, marketing manager for Dayton, Ohio-based Wilmer. With a marketing degree from Wright State University and a master's from Central Michigan, Keegan's career had always focused on marketing and sales primarily in the business-to-business industry. But fate intervened.
"I ended up in the print industry based on timing of both the open position and my availability to transition to the print industry," Keegan said. And 14 years later, she is still getting the job done.
Keegan got her start by spending two years in sales and five years as a sourcing specialist. She eventually joined Wilmer, serving as the company's healthcare product manager before making the switch to her current position in 2008. "As marketing manager, our team creates, develops and launches new products and services while managing all Wilmer products offered to our distributors," she explained.
Keegan believes creativity, ambition and a commitment to customers are essential for anyone to thrive in the print industry. Keegan has never felt limited by gender barriers because she practices what she preaches.
"I believe if you perform your job with excellence, your customers and colleagues respect your level of dedication to the position and the company," she affirmed. "My philosophy has always been if you take responsibility, study and learn the industry, engage and not just go through the motions and fulfill your job duties and commitment to the team, any potential issues are alleviated and everyone becomes part of the team."