Women in Print and Promo: Lindsey Oswald, Meridian

LINDSEY OSWALD
Manager of Strategic Accounts
Meridian, Loves Park, Ill.
Years of experience: 8

How she got her start: I moved here from Chicago with a public relations background wanting to get into sales. This industry was an easy transition as I still use those same skill sets, just applied in a different way.

What she loves most about the industry: I really enjoy helping our customers determine the best use of their budgets. We always ask for event/trade show calendars, so we can start looking for new promotional ideas and planning the printed goods. It's gratifying to manage campaigns from the conception phase all the way through execution of the actual event.

An average day: Each day is unique. I typically go into the office first thing to gather the items I will need for that day's meetings. My project managers and I review current projects and discuss what new jobs are coming onto the schedule. Meridian hosts various training sessions, so those are often part of day.

Her proudest career achievements: Meridian was awarded four large campaigns within the last five years for one of our largest clients. When they weren’t bid situations, but those earned on merit, it was a huge career high each time. It feels great to know they have that much confidence in Meridian, and even better because we worked hard for it.

On working in a traditionally male-dominated industry: I really haven’t experienced this. I think because I sell both male-dominated print and female-dominated promotional products, the two naturally go hand-in-hand making it an easier transition when starting my career.

Her job advice to women: Ask a million questions. There are countless variables in this industry, and you won’t always see the same thing twice. Training sessions with our partners and production team are the best way to stay educated. This industry changes fast, and staying relevant is an absolute must.

Who she turns to for career advice: My co-workers offer the best advice because no one knows this high-paced industry like they do.

When she’s off the clock: My husband, Dave, and I have two daughters. I love to entertain and run in my downtime. Cooking is a huge passion of mine, and a great way to spend time with our family.

(The following profile appeared in Print+Promo’s “These Women Mean Business” cover story in the May 2017 issue.)