WorkflowOne Ranks 13 in ASI’s Top 40 Distributors
WorkflowOne, Dayton, Ohio, announced the Advertising Specialty Institute (ASI) and Counselor Magazine have ranked the company 13th among the largest suppliers of promotional products—a dramatic jump from the 26th position held in 2007. This recognition is based on WorkflowOne’s promotional products revenue of $90 million in 2007—a 50 percent increase over 2006 sales of $60 million.
The company cites revenue growth based on its consultative sales approach, while delivering integrated promotional product marketing and brand campaigns to its growing client base. “We’ve seen significant demand for promotional products from many of our larger corporate accounts and nonprofit clients, who use these tools to build further awareness for their cause and to supplement their traditional fundraising efforts,” said Scott Berry, chief sales and marketing officer.
According to ASI’s annual research, industry revenues reached $19.6 billion in 2007, up 5.4 percent from 2006 and a new record. In addition, spending on advertising specialties or promotional products was 83 percent greater than radio advertising, 73 percent greater than Internet display ads and nearly five times larger than outdoor advertising for the same period. Industry increases also outpaced the 2.2 percent growth rate for the United States GDP.
For more information, visit www.workflowone.com or call (877) 735-4966.