marketing+sales: Would You Buy From You?
• R = Reputation: Everything we know or have learned about someone.
• A = Attributes: The adjectives and characteristics that we use to define a person.
• N = Name: Brings to mind positive, neutral or negative thoughts about a person.
• D = Distinctiveness: Describes the ways someone is different, unique and creative.
The value you provide is what your brand is about. It is directly related to the value that others perceive when making a buying decision. Price alone doesn't lead to value. Remember to include your company's offerings and, most importantly, you. Yes, you and your brand. You are selling "you" in every encounter in life, and that correlates with your brand and how others make their decisions.
3. THE PACT
We must also answer the question of "would you buy from you?" The short answer is a seller and buyer must develop a PACT (P = Passion; A = Authenticity; C = Creativity; T = Trust). Merriam Webster defines pact as "a formal agreement between two people or groups." We want to focus on the word "agreement."
A person buys from another person when they feel authentic passion fueled with creativity that is built on trust. If trust is what must occur in this process, it is built upon some of these key criteria. When a person has tremendous passion they have energy, dedication and enthusiasm in all that they do. When a person is authentic, they are consistent in behavior no matter the circumstances. Moreover, they are real and focus on ethics and integrity. And when a person is creative, they approach life in a different manner than others. They operate with an "as if" mindset. This means they operate in a manner that says why can't this be done? They find a way and never settle for less than the best.