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2. THE BRAND
When a person does business with you, he or she is ultimately buying your brand, so what you do with that brand is important. Your brand is another way to gain trust from potential customers. After all, your brand is not what you say it is, but what others say it is. In branding, perception to one person is reality to another. Here is how I define the word "brand":
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- Ryan T. Sauers
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