Distributors of forms and labels can profit by taking on a colorful challenge.
Just what is commercial printing, and how hard is it for distributors of printed business products interested in increasing profits to offer this service to their customers?
At Apex Color, Jacksonville, Fla., any printed product that is not a traditional business form is considered commercial printing. "This includes all of our four-color process and spot-color work that runs on our sheet-fed presses," explained Richard Ghelerter, president. "The projects consist of booklets, brochures, postcards, presentation folders, posters, rack cards, manuals, flyers, door hangers, table tents, menus, direct mail pieces, newsletters and pamphlets. While most of our commercial printing is four-color process work, any job that fits our half-size presses is what we do in commercial print."