You, Too, Can Sell Commercial Printing

Debbie Buck, sales manager for Ft. Scott, Kansas-based Ward/Kraft's CTC (Creative Technologies Center) division acknowledged that the term "commercial printing" is very broad. "We actually are merging our traditional forms and labels into what we consider commercial by creating more of a revenue-generating document," she said. "For instance, when a two-part unit set that is used for a phone message book by a travel agency has color added to the first page, it would then be considered a promotional advertisement piece."