Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Dick Kuntz, president of GBF Graphics, Skokie, Ill., pointed out that forms sales are fairly straightforward and tend to repeat, while direct mail almost always in-volves new copy—not to mention a proofing process and press checks.
"If a forms distributor gets a $10,000 or a $15,000 order, it's been a good day, but a $10,000 direct mail account isn't worth the trouble—unless it's a steady customer or a test case," said Kuntz. He added that direct mail costs are typically never less than $40,000 or $50,000, and actually tend to fall in the $300,000 to $500,000 range.
0 Comments
View Comments
- Companies:
- Thorn Hill Printing
- Places:
- California
- Skokie, Ill.
Related Content
Comments