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Dan Reid, marketing manager for Thorn Hill Printing, Freedom, Pa., offered this perspective. Since the printing costs are approximately 12 precent to 15 percent of the overall cost of a direct mail job, $5,000 to $7,000 would be the cost on a $30,000 to $40,000 job, and the remainder of the cost goes to postage and handling.
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- Companies:
- Thorn Hill Printing
- Places:
- California
- Skokie, Ill.
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