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Successful organizations recognize the power of branding and work hard to develop their brand through effective communications. This process includes establishing valuable brand equity as well as a recognizable brand name. So, what does this mean to you?
Think about our instant recognition of Nike's "Just Do It" or Apple's "there's an app for that" campaigns. These messages are effective in connecting a customer with the brand. The goal is to make a brand experience personal. For example, are you a McDonalds or Burger King person? A Coke or Pepsi person? You get the idea.
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- Ryan T. Sauers
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