Approach your sales activities with the mindset of a successful marketer. Strong marketers do research, are creative in approach, gather quality information, promote their brand and demonstrate clear value over the competition. Many of you have heard of B2B marketing or B2C marketing. I am going to propose a new concept to consider in 2014: H2H, or human-to-human marketing. You must demonstrate your DSF and value to the other person in a way that is universal. Be passionate and creative. Have integrity and strong character. Add some fun or humor to the process of work. Be determined and persistent, but not a pest. Finally, be authentic, so they see you as the real deal and unique in your approach. Such universal qualities that you make your own help to build trust. People do not buy printing, promotional products, etc. They buy trust, headache relief and peace of mind. And they are buying you, as you are the face of where they are putting their trust.
- People:
- Ryan T. Sauers