Allison Ebner

Allison Ebner

Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, “Harry Potter” character or ’80s band and you’ll become fast friends.

Pantone Names Top 10 Colors of Spring 2017

We don’t necessarily believe that the outrageous and impractical designs that go down runways at fashion shows have much bearing on everyday wear or promotional apparel, but one area it can set real-world trends is color. Just ask Pantone, which released its top 10 colors of spring 2017 after recently attending New York Fashion Week (NYFW)...

Wrapping Up the Sale

Packages come in all shapes, sizes and substrates. They can be used to store, embellish, transport or simply house products. Suffice to say, there are plenty of options for distributors when it comes to finding the perfect packaging for their clients. But those choices can become overwhelming if distributors don’t know how to use them to their clients’ advantages...

The Amazon Effect

When was the last time you purchased something online? No longer is it a question of, “Have you ever purchased something online?” but, “How often do you purchase items online?” (We’re pleading the fifth on that answer.) The convenience of easy online ordering has attracted many. According to Statista, the number of users in the e-commerce market is expected to grow from 163.5 million in 2015, to 170.4 million in 2016, to 189.4 million in 2020...

Information Overload

Our Fitbits tell us how many steps we walked. Our Spotify accounts list our most played songs and artists. Our phones know that when we get in our cars at 7 a.m., we’re headed to work, so they automatically inform us how long it’ll take to get to the office...

Rock the Vote

We may not yet know which names will be on the ballot come November, but we do know promotional products are a sure bet for ushering campaigns—and your company sales—to the next level. Here are four ways to come out with a win this election year—and years to follow...

Streamlining Success

Confession: At any given time, we have too many windows open on our computers. We also keep too many piles of paper on our desks. Maybe it’s because we like to multitask; maybe we want to be ready in case inspiration strikes. But even if we tell ourselves it’s organized chaos—that still equates to half chaos. And, usually, that doesn’t make for productive working conditions...

In Good Repair

We learned a lot from “The Breakfast Club.” People are not defined by their cliques (or their reasons for being in detention); always bring a lunch big enough to share; and this cold, hard truth: The world is an imperfect place—screws fall loose all the time...

Labeled With Love

“There are plenty of fish in the sea” is a comforting sentiment in theory. But, when we stop to think about it, weeding through the sheer volume of “fish in the sea” to find the right match is a little overwhelming. Sometimes the tags and labels market feels that way, too...

Labeled with Love

“There are plenty of fish in the sea” is a comforting sentiment in theory. But, when we stop to think about it, weeding through the sheer volume of “fish in the sea” to find the right match is a little overwhelming. Sometimes the tags and labels market feels that way, too...

Success on Tap

Whether people head to bars and restaurants to celebrate, catch up or just avoid cooking, it usually turns into a memorable experience. And with promotional items, bars and restaurants can help preserve the memory—and attach it to their names...

Read the Signs

On an average day, how many signs or displays do you think you encounter? Perhaps the better question: How many of them force you to stop and look? There are signs people don’t notice until they’re standing next to them, displays they register as they pass by, and signs and displays that grab their attention enough to make them stop and process. With signs around (literally) every corner, it becomes increasingly important to stand out. Staying apprised of trends and techniques is a good place to start...

PPAI Product Responsibility Summit Tackles Corporate Social Responsibility

The world can be a dangerous place—but the promotional products industry remains determined to ensure it provides safe and responsible products. After attending the PPAI Product Responsibility Summit—the Promotional Products Association International’s (PPAI) single largest education event...

Check Fraud

It’s hard to resist Leonardo DiCaprio’s charm, and we admit, it may have led us to sympathize too much with his real-life character, check-fraud expert Frank Abagnale Jr., in “Catch Me If You Can.” The reality is: Abagnale committed those crimes—and there are many others like him out there.

Paper-pushing

Take a look at your immediate surroundings. How many paper products are within view? Don’t be surprised if the answer is higher than you first thought. From education to communication, information to technology, food to hygiene, paper enters and affects nearly every aspect of our lives.