Ashley Roberts

Ashley Roberts

Ashley Roberts is the Senior Production Editor of the Printing & Packaging Group.

What Do Social Media Influencers Look for in Packaging?

There's no denying the ever-expanding role social media plays in consumers' buying decisions, with some brands even designing their packaging with social media in mind. As more people turn to these outlets to gather information, "social media influencers," who can have thousands, or even millions of followers who trust their opinions, play an important role...

This Summer, Stop and Smell the ... Stamps?

Remember those endless summer days in childhood, filled with swing sets, pool parties, fireworks and, at some point, inevitably, the sweet, sweet sound of the ice cream truck making its rounds through the neighborhood? Well, this summer, the U.S. Postal Service (USPS) seems to be touching on those feelings of nostalgia with a modern take...

LSC Strikes Two Major Deals: One With RRD, One With Trend Offset Printing

It's been a big week for Chicago-based LSC Communications. Not only did the company announce a definitive agreement with Chicago-based R.R. Donnelley (RRD) to acquire the Print Logistics component of RRD's business, it also announced an agreement with Trend Offset wherein Trend will acquire LSC's retail offset printing facilities...

Powering Perception with Packaging Embellishments

Imagine ordering a product online and it arrives in a package that is plain or appears worn. Now imagine that same product arriving with a beautiful, embellished label. Though the product inside may be the same, there’s little doubt about the important role packaging plays in brand perception...

You Can Monitor Your Pulse with Toyota’s Interactive Print Ad

A new interactive print ad from Toyota will put you into the driver’s seat, without requiring you to leave the house for a test drive, shares Ashley Roberts of Printing Impressions, a sister brand to Print+Promo. The ad, a collaboration between Structural Graphics and Toyota's ad agency Saatchi & Saatchi, features...

Nintendo Uses Corrugated to Bring Video Games to Life

First it was Google. Now it's Nintendo. Corrugated board is clearly becoming a hot material in the electronics world. You may have seen or heard about the new Nintendo Switch game system that came out in 2017, but now, Nintendo has announced that it has developed Nintendo Labo, a line of Switch add-on kits. It describes the kits as "a new line of interactive build-and-play experiences designed to inspire...

Can Alcohol Packaging Design Regulation Stifle Creativity?

A Welsh brewery was asked to change the design of its packaging because the Portman Group, the U.K.'s alcohol self-regulating body, decided that it "could appeal to children." Redesigning the can ultimately took five months and $40,000, according to Beverage Daily...

Harnessing the Brand Message with Packaging

Seeing mugs hanging on hooks in a store isn’t unusual, but David Shaw knew that when he saw his mugs in a store without the packaging, it was a mistake. Shaw is co-owner of The Unemployed Philosophers Guild, a purveyor of novelty gifts, including an array of heat-activated design and color-changing mugs...

The Pink Doughnut Box Phenomenon

Great Big Story recently released a video about a man with a doughnut dream. This story isn't about doughnuts though, it's about the iconic pink box that they come in. Particularly in Southern California, where doughnut shops are plentiful, the pink box has become the go-to packaging choice for several bakeries. The Great Big Story video explains that's all thanks to...

Packaging Trend: Design for Social Media Sharing

By selling its product in packaging designed to be shared on social media, Brooklyn-based Van Leeuwen has seen a big spike in sales. Designing packaging for social media just might be a packaging trend to watch out for in 2017...

Doritos Encourages Millennials to Vote with 'No Choice' Packaging

It seems everyone is jumping into the political ring. In September, PepsiCo's Fritolay division launched a marketing campaign in partnership with Rock the Vote to drive Millennials to register to vote. As part of the Boldest Choice campaign, a limited-edition Doritos bag was designed to encourage Millennials to register before the November election...