Amanda L. Cole

Amanda L. Cole

Amanda L. Cole is the editor-in-chief of special projects for Promo Marketing.

How to Sell Integrated Print Solutions to Online Retailers

The COVID-19 pandemic has shifted a lot of sales online, a trend that some researchers are forecasting won’t reverse any time soon. Consumers are buying everything from groceries to cleaning supplies to masks via e-commerce, so retailers are in need of integrated print products...

How the COVID-19 Pandemic is Affecting the Wide-Format Sector

As the economy continues to reopen, businesses are looking for ways to keep employees and customers safe, and wide-format printing has played a major role in socially distancing people at least 6 feet apart in what were formerly crowded spaces...

2020 CSR All-Stars: Holley Campbell, City Paper Company

Print+Promo is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers—even when those customers are not always right—and often go out of their way to solve challenges with an unwavering smile. Meet Holley Campbell, customer service account consultant for City Paper Company...

2020 CSR All-Stars: Karen True-Smith, 3M Promotional Markets

Print+Promo is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers—even when those customers are not always right—and often go out of their way to solve challenges with an unwavering smile. Meet Karen True-Smith, contract account manager for 3M Promotional Markets...

2020 CSR All-Stars: Vanessa Wood, American Solutions for Business

Print+Promo is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers—even when those customers are not always right—and often go out of their way to solve challenges with an unwavering smile. Meet Vanessa Wood, promotional sourcing specialist for American Solutions for Business...

2020 CSR All-Stars: Debbie Bostin, Sonic Promos

Print+Promo is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers—even when those customers are not always right—and often go out of their way to solve challenges with an unwavering smile. Meet Debbie Bostin, director of production for Sonic Promos...

What to Do When Things Go Wrong

The coronavirus has shut down huge swaths of the economy, putting a big dent in a lot of distributor and supplier sales. While some suppliers have completely stopped production due to mandatory state shutdowns of non-essential businesses, others are struggling with lowered sales due to limited demand...

4 Tips for Selling Luxury Brand Promotional Products

So, your client wants its brand to resonate with end-users. Well, luxury brands already have achieved that elite status with the brand recognition to go with it. So why not bring your client along for the ride? Co-branding a luxury brand product with your client’s name and logo can have a major impact...

The Real Deal

Whether your client is the real estate agent dealing with six-figure purchases, or the agency looking to reward an agent, here are some ideas to bring to market...

Record Number of Shipments Predicted This Holiday Season

While package carriers were unable to deliver all holiday packages in time for Christmas in 2013, they achieved a better outcome in 2014 and hope to continue their successes this holiday season, which is forecasted to have a record-breaking number of deliveries...

Finding Your Creative Side

Branching out into a new product category like promotional items may be intimidating, but it’s far from impossible, and a little education can go a long way. Since you’re already excelling at print, up your game by offering combinations of print and promo in your next sales pitch. We spoke to Stephanie Friedman, vice president of marketing for City Paper Company, Birmingham, Ala., who shared some tips on how to make your endeavor into promo a successful one.

Wrapping Up 2015

The fourth-quarter will be here before you know it, so how can you make that last push to meet your 2015 sales goals? We spoke to distributors and suppliers to get some answers. Here is what they had to say.