Kicking off day two of the PRINTING United Digital Experience, business coach Marshall Atkinson—of Atkinson Consulting and Shirt Lab, a virtual summit that took place in June—presented “Establishing Today’s Successful Screen Printing Business” on...
Amanda L. Cole
The COVID-19 pandemic has shifted a lot of sales online, a trend that some researchers are forecasting won’t reverse any time soon. Consumers are buying everything from groceries to cleaning supplies to masks via e-commerce, so retailers are in need of integrated print products...
As the economy continues to reopen, businesses are looking for ways to keep employees and customers safe, and wide-format printing has played a major role in socially distancing people at least 6 feet apart in what were formerly crowded spaces...
As businesses scramble to reopen, signage has played a major role in helping them to announce their reopening and various COVID-19-related safety messaging, and with some schools returning to in-person instruction, the heightened demand...
Print+Promo is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers—even when those customers are not always right—and often go out of their way to solve challenges with an unwavering smile. Meet Holley Campbell, customer service account consultant for City Paper Company...
Print+Promo is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers—even when those customers are not always right—and often go out of their way to solve challenges with an unwavering smile. Meet Karen True-Smith, contract account manager for 3M Promotional Markets...
Print+Promo is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers—even when those customers are not always right—and often go out of their way to solve challenges with an unwavering smile. Meet Vanessa Wood, promotional sourcing specialist for American Solutions for Business...
Print+Promo is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers—even when those customers are not always right—and often go out of their way to solve challenges with an unwavering smile. Meet Debbie Bostin, director of production for Sonic Promos...
The coronavirus has shut down huge swaths of the economy, putting a big dent in a lot of distributor and supplier sales. While some suppliers have completely stopped production due to mandatory state shutdowns of non-essential businesses, others are struggling with lowered sales due to limited demand...
If you think business-to-business check printing is declining, you’d be wrong, according to Heather Campbell, marketing manager for TROY Group, Wheeling, W.Va. “There was a point in time a couple years ago when check printing was actually starting to...
There’s always talk about the decline of print, mill consolidations and increasing paper costs. There have been some ups and downs over the years, but there is some good news emerging for jumbo rolls: The trend of paperless statements seems to have stalled...
So, your client wants its brand to resonate with end-users. Well, luxury brands already have achieved that elite status with the brand recognition to go with it. So why not bring your client along for the ride? Co-branding a luxury brand product with your client’s name and logo can have a major impact...
Whether your client is the real estate agent dealing with six-figure purchases, or the agency looking to reward an agent, here are some ideas to bring to market...
While package carriers were unable to deliver all holiday packages in time for Christmas in 2013, they achieved a better outcome in 2014 and hope to continue their successes this holiday season, which is forecasted to have a record-breaking number of deliveries...
Branching out into a new product category like promotional items may be intimidating, but it’s far from impossible, and a little education can go a long way. Since you’re already excelling at print, up your game by offering combinations of print and promo in your next sales pitch. We spoke to Stephanie Friedman, vice president of marketing for City Paper Company, Birmingham, Ala., who shared some tips on how to make your endeavor into promo a successful one.
