So, your client wants its brand to resonate with end-users. Well, luxury brands already have achieved that elite status with the brand recognition to go with it. So why not bring your client along for the ride? Co-branding a luxury brand product with your client’s name and logo can have a major impact...
Amanda L. Snyder
Whether your client is the real estate agent dealing with six-figure purchases, or the agency looking to reward an agent, here are some ideas to bring to market...
While package carriers were unable to deliver all holiday packages in time for Christmas in 2013, they achieved a better outcome in 2014 and hope to continue their successes this holiday season, which is forecasted to have a record-breaking number of deliveries...
Branching out into a new product category like promotional items may be intimidating, but it’s far from impossible, and a little education can go a long way. Since you’re already excelling at print, up your game by offering combinations of print and promo in your next sales pitch. We spoke to Stephanie Friedman, vice president of marketing for City Paper Company, Birmingham, Ala., who shared some tips on how to make your endeavor into promo a successful one.
The fourth-quarter will be here before you know it, so how can you make that last push to meet your 2015 sales goals? We spoke to distributors and suppliers to get some answers. Here is what they had to say.
U.S. promotional products sales volume surpassed $20 billion last year, Promotional Products Association International (PPAI) revealed in its latest study.
U.S. Bankruptcy Court allowed Dayton, Ohio-based Standard Register standing to file a lawsuit against Silver Point Capital and certain Standard Register directors and officers Monday.
You may have a solid sales strategy that works every time—well, almost every time. Or maybe you switch among a few tactics depending on the situation. But what happens when your pitch falls flat? When you're stuck in a sales rut, it can be hard to evaluate where you've gone wrong. Instead of some soul-searching and evaluating on your part, we've done the work for you. Here, seven industry professionals reveal their best-kept secrets for success that will spare you from missing that key sale.
Compliance is a difficult subject. It's hard to memorize all of the rules. General use products have an extensive list of requirements and children's products have even more, but what about when a general use product becomes a children's product?
Presentation may be key, but so is durability. The following eight folder and menu items not only contain your client's service or meal options, but are made to last and leave an impression.
Promotional products have been used in election campaigns throughout history, but many of those item
Sales used to be agreed upon with a handshake, but more and more business transactions occur with the click of a button (and a credit card number, of course). But what about business-to-business (B2B) sales? In the print and promotional industry, those sales seem to be following the same trend.
Staples, Framingham, Mass., bought its main competitor Wednesday, purchasing Office Depot, Boca Raton, Fla., for $6.3 billion. The deal awaits approval from federal regulators and Office Depot shareholders.
Sports bottles aren't just for athletes, runners and gym-goers anymore. They've become an important sidekick for the health-conscious person—whether they're an executive, a teacher or a cashier.
Alibaba Group Holding Ltd., a China-based e-commerce company that had more than 300 million active buyers last year, has pledged to work with the Consumer Product Safety Commission (CPSC) to prevent U.S. buyers from purchasing illegal and recalled consumer products on Alibaba platforms, the CPSC announced Tuesday.
