Bart Devos

Bart Devos

Bart Devos is the CEO of AR Metallizing, the world’s leading producer of metallized papers for label and packaging applications. The company is present in 5 locations and counts some 700 staff. Bart has worked for international operating groups for more than 25 years and has held various CEO positions in industries which include retail, manufacturing and FMCG. Bart holds master’s degrees in marketing management, financial management, business administration, and a PhD degree in applied economics. Business expertise and experience aside, Bart is passionate about transforming companies into high-performing, innovative entities and supporting the next generation of leaders.

May 12, 2020 Direct Mail Moves Marketing Past 'Online Fatigue' and Into Your Audience's Hands

Social distancing and shifting to working from home have presented brands with a novel challenge: "online fatigue." While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which are difficult to predict...