The type of service and convenience you provide your customers seems to have the biggest effect on their decision when the time comes for them to choose their printed products supplier. This is where brand management plays an important role.
As advertising rates go up and the competition in the web-to-print market gets harder, attracting traffic to your website or application is a great way to succeed in this market. But it's important to make the most of this traffic and improve your conversion rates as much as possible.
Web-to-print (W2P) has been used as a primary marketing tool by thousands of print service providers for the last 10 years. W2P systems are opening a worldwide market for print providers and many of them managed to grow their business tremendously in just a few months.
The percentage of businesses that are offering apps as their main point of sale and product catalog has grown tremendously during 2013-2014. The biggest growth can be seen in the food and supermarket industries, and recently we are experiencing the same growth in other markets such as insurance, electronics, entertainment and also in the printing and advertising market.