Cynthia Graham

Cynthia Graham
Survival of the Fittest

Every year, Print Professional’s sister publication, Promo Marketing (PM), unveils the best and brightest distributors the promotional products industry has to offer. In reviewing last year’s information, one message became abundantly clear: promotional products’ distributors are serious about their business.

Burnin’ Up

Attach the word “new” to almost anything and images of grandeur and innovation come to mind. A new baby—who will he resemble? A new car—what will I look like behind the wheel? New shoes—isn’t this the look everyone is going for? Inevitably, new things age and go out of style. That 8-lb. infant soon grows into a 180-lb. man; that shiny, new car has long lost its new-car smell and would be better off the road; and those new shoes...well, it’s 20 years later and they no longer exist. Taking this into consideration, BFL&S’s sister publication, Promotional Marketing, has compiled an extensive showcase