Erik Cagle

Erik Cagle
Tags and Labels: Selling the Product That Sells Itself

Take a stroll through any grocery store or retail outlet, and an empirical truth shines down like a beacon of light through the clouds. A quality tag or label can sell itself by becoming a product in and of itself, in some cases upstaging the commodity it was designed to hawk. A beautiful, well-designed and innovative tag or label is a magnet to consumers, often obfuscating the selection process while rendering another tag...

Xerox Rebuffs RR Donnelley Merger Proposal

The merger talks between Xerox Corp. and RR Donnelley (RRD) are not going to come to fruition, at least not in the short term, after Xerox privately rejected an offer from the nation's largest printer, the Wall Street Journal reported. According to the newspaper, RR Donnelley proposed that its executives take control of the combined operations...