Gail Nickel-Kailing

Gail Nickel-Kailing

A business adviser and problem solver, Gail is managing director of Business Strategies Etc., which provides strategic marketing and business planning services and manages the execution of marketing communications tactics that help companies:
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.

Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.

Green Marketing: 
What Works, What Doesn’t

The Environmental Leader, a website dedicated to energy and environmental news for businesses, has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn't—A Marketing Study of Practitioners takes a critical look at green marketing and digs up eye-opening information, such as green marketing's effects on product pricing, what kinds of media are most used in green marketing campaigns and which of them are most effective.

Sustainable Forestry Initiative Releases New Standard

Sustainable Forestry 
Initiative released a new forest certification standard supporting sustainable forest management. The result of an 18-month public review, the new SFI 2010-2014 Standard 
included revisions that: