When a marketing professional is planning a branded merch purchase and they don’t have a go-to vendor, they turn to Google to find one. These buyers are the low hanging fruit for promo distributors because they are ready to buy! If you want to be a contender, you must show up on the top results. With this in mind, implementing SEO best practices...
Gloria Lafont
Being in the B2B space, keeping up with technology and marketing trends is essential for distributors. For starters, most of their customers (if not all) have adopted these technologies and expect their providers to do the same. However, distributors are notoriously slow to adopt new technology...
One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts, because with so many resources available to them, it’s a lot easier to find ready-to-go graphics. While there is nothing wrong with that approach per se—after all, you sell products—social media is an invaluable tool to...
When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this...