Gloria Lafont

Gloria Lafont

Gloria Lafont is a mother, grandmother and business owner. Throughout her business career she has started, bought and sold a dozen businesses in the branding and marketing field, including a distributor company. She’s currently president of Action Marketing Co., founded in 2007. Her company focuses on helping distributors increase visibility, generate awareness and drive traffic so they can connect with more of their ideal clients and generate more leads and sales.

Gloria is a big fan and supporter of education and the cultural arts, volunteering her time and donating marketing support over the years to help various organizations grow in membership and revenue. She also enjoys the South Florida lifestyle mix of business, beaches and arts.

6 Ways to Increase Organic Traffic in Your E-Commerce Website

When a marketing professional is planning a branded merch purchase and they don’t have a go-to vendor, they turn to Google to find one. These buyers are the low hanging fruit for promo distributors because they are ready to buy! If you want to be a contender, you must show up on the top results. With this in mind, implementing SEO best practices...

How Chatbots Can Help Distributors Grow Their Business

Being in the B2B space, keeping up with technology and marketing trends is essential for distributors. For starters, most of their customers (if not all) have adopted these technologies and expect their providers to do the same. However, distributors are notoriously slow to adopt new technology...

20 Social Media Post Ideas for Your Distributor Business

One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts, because with so many resources available to them, it’s a lot easier to find ready-to-go graphics. While there is nothing wrong with that approach per se—after all, you sell products—social media is an invaluable tool to...

How to Create a Value Proposition for Your Distributor Business

When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this...