Gregg Emmer

Gregg Emmer

Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at

How Printers Can Use Promotional Products to Increase Their Income in 2018

Read this entire article! Don’t scan it, jump around or just read the last paragraph. Take six minutes and read this, but only if you want to greatly increase your income. For about 18 years, I owned and operated a commercial printing company that serviced a wide range of clients...

Running the Good Race

If we were running a foot race in a stadium, we could at any point look behind us and then ahead to determine exactly where we were in 
the race. Since all runners are visible at the same time, we could even get a good fix on the competition. But when the race is cross-country, the only thing we know is the ground we have already covered and how the few other runners nearby are faring. The rest of the race is a mystery. Will we have a lot of uphill ground to cover? Will we have soft, smooth paths to run or many obstacles to navigate around? Even if we think we are ahead, will we have the stamina to win or will someone pass us along the way?

The Wheels Didn’t Fall Off

Regardless of when this economic downturn began or any definitive signal that it has ended, most people who are actively engaged in the promotional advertising/specialty industry still are rolling along, but perhaps at a bit slower speed. Both the short- and long-term forecast for the promotional advertising/specialty industry is pretty strong (or can be).

Getting the Most out of Promotional Products

So, you want to make more money, have some fun and be more important to your customers than ever before. And, you don’t want to make any investment or have to learn too much or think too hard! Well—promotional products sales are just what you are looking for. OK—stop laughing and I’ll let you know how easy it can be. You probably think you have to join an organization and pay dues, organize a complete office and become familiar with about 3,400 supplier companies where you won’t have credit and you don’t know anyone. Well, that could all be true, but let’s look at