Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

Tide Debuts New Packaging to Mixed Reviews

Tide is debuting a brand new packaging look for its laundry detergent, and it's not exactly a marketing win. According to CNN, Tide will soon be shipped in a shoe box in an effort to make shipping through online distributors easier...

Wikoff Color to Acquire Assets of Cleveland-Based Braden Sutphin Ink Co.

Wikoff Color Corp., Fort Mill, S.C., has agreed to purchase the assets of Cleveland-based Braden Sutphin Ink Company, increasing their service capabilities and exposure in the North American market. The acquisition of Braden Sutphin complements Wikoff’s business and approach to the market by incorporating a company that puts customers’ needs first. “Much like the founding…

FDA Pushes Back Against Prop 65 Cancer Warning for Coffee Labels

Coffee labels have become a source of contention in California. Back in March, a judge agreed with nonprofit group the Council for Education and Research on Toxics that coffee contains high levels of a cancer-causing chemical compound called acrylamide. 

Flexographic Printing Ink Market Worth Over $14B by 2024

A new research report by Global Market Insights predicts the flexographic printing inks market will surpass $14 billion by 2024. Global Market Insights attributes this growth to the strong market demand in the flexible packaging industry.

Print, Redefined: How to evolve and grow in the changing print landscape

It’s been a wild ride for the print universe. While new technologies promise greater advancements and capabilities for print distributors, the digital age also brings with it an increasingly paperless society, and the fear that print may soon be obsolete. The good news is the print industry has been poised for historical opportunity, with digital, wide-format and personalized...

How to Stand Out In the Thriving Packaging Label Business

Packaging labels are everywhere, from the grocery store to the gas station. Because they’re so common, we take for granted the level of thought and creativity it takes to truly manufacture winning labels, but there’s no question that they can make or break a company. Need more proof?...

Improve Your Millennial Selling Strategy with These Six Tips

Millennials tend to be on the receiving end of a lot of criticism. They’re the generation that never moves out of their parents’ ­basements, spends their life savings on avocado toast and values selfies over real-life ­experiences. And while all those statements are just sweeping stereotypes, one fact about ­millennials is true: They have taken over the workforce...

Using Client Testimonials to Attract New Business

You know your company is a winner, but how can you convey that message to prospects in an unbiased manner? Typically, potential clients want to know what your current customers have to say about their experiences with you, and since there’s no Yelp for the print and promo industry, testimonials can hold a lot of weight. Know how to ask and what to ask, and your business will reap the rewards...

How to Implement a Successful Data Strategy for Increased Sales

Content marketing, direct mail marketing, email marketing, social media marketing, guerilla marketing—with so many options to reach potential and existing clients, it’s hard to know where to begin. One thing’s for sure, though: If you don’t know who your audience is, your chances of reaching them, regardless of marketing avenue, are slim...

Be More Social

In this fast-paced, connected business landscape, it can be challenging to stay on top of every internet trend and App Store addition. However, there’s one constant that should not be ignored: social media. According to We Are Social, there are currently 3.17 billion social media users, and according to Social Media Today, there are 1 million new mobile social users added every day...

Channeling Success

Email, mobile, social—it’s hard to keep up with the various ways to reach an audience. If you’ve been dismayed by the low response rates your marketing campaigns have received, it might be time to change the channel. But why stick with one when so many options are available? If you’re looking to fully optimize your marketing budget, it’s time to utilize multichannel campaigns...

Mobile Mastery

Let’s face it: Being mobile-centric is no longer a trend reserved for Millennials. (Case in point: Just yesterday, I received a text message from my 82-year-old grandma.) For businesses, this shift means mobile marketing no longer can take a backseat to a company’s workflow...

Built to Last

These days, it’s easy to go for the quick sell without weighing the benefits of building lasting client relationships. This may bring short-term success, but if you’re looking for long-term business growth, you should consider supplementing your business model with a consultative selling approach...

Walmart Prints Wrong State on University of Maryland T-shirts

Walmart probably had the right idea: “Let’s celebrate the University of Maryland! The promotional T-shirt probably would be an instant hit with the school’s large number of students and alumni.” However, Walmart didn’t check the map close enough and accidentally printed...