With so many marketing channels to choose from, it can be difficult to decide where you should allocate your marketing budget. Direct mail, email, social media, paid search—all are great options to get your name top-of-mind with prospective clients, but there’s another option that can make a huge difference in your brand power. Content marketing...
Hannah Abrams
In our annual Women in Print feature in the May issue of Print+Promo, we highlighted the challenges of being a woman in a traditionally male-dominated industry. The same holds true for the manufacturing divisions at print plants, which is why two Ennis plant managers are deserving of our attention...
Search Engine Optimization, or SEO, is nothing new. It’s a strategy businesses have actively employed for years to rank their web pages higher than their competitors in order to generate new leads and sales opportunities. These days, it’s a necessary component to any digital framework, promotional companies included...
From vehicle wraps to outdoor store signage, there is no shortage of wide-format products on display. We are constantly being directed, both consciously and subconsciously, to company advertisements and other calls to action thanks to these products, and they continue to remain a huge power player in the print world...
Millennials get a bad reputation. They can’t buy houses because they’re eating Himalayan sea salt avocado toast with $7 oat milk lattes. They ruin concerts for everyone because they can’t put their smartphones down. And, they’ll sport Nirvana T-shirts without being able to name three of the band’s songs. But they’re entering the workforce in droves...
Much like contestants get only one shot to wow the judges on The Voice, packaging labels are a company’s shining moment to convert shoppers into buyers. And thanks to new technological advancements in digital printing, the label possibilities are more vast than ever...
You’ve established a rapport with a prospective client. The pitch meeting goes well. They’ve agreed you’ll take care of their new mailer, and you’ve got another sales success in the books. By all accounts, this is a major win for your business, but what if you could expand on it further?...
The integrated label market is a growing industry replete with possibilities. From health care applications to e-commerce opportunities, clients are always in need of the cost-saving benefits that these types of products can provide. But the integrated label market requires an in-depth and keen understanding of the variety of options, and, therefore, it can be overwhelming for distributors looking to jump in...
Tide is debuting a brand new packaging look for its laundry detergent, and it's not exactly a marketing win. According to CNN, Tide will soon be shipped in a shoe box in an effort to make shipping through online distributors easier...
Wikoff Color Corp., Fort Mill, S.C., has agreed to purchase the assets of Cleveland-based Braden Sutphin Ink Company, increasing their service capabilities and exposure in the North American market. The acquisition of Braden Sutphin complements Wikoff’s business and approach to the market by incorporating a company that puts customers’ needs first. “Much like the founding…
Coffee labels have become a source of contention in California. Back in March, a judge agreed with nonprofit group the Council for Education and Research on Toxics that coffee contains high levels of a cancer-causing chemical compound called acrylamide.
A new research report by Global Market Insights predicts the flexographic printing inks market will surpass $14 billion by 2024. Global Market Insights attributes this growth to the strong market demand in the flexible packaging industry.
Kellogg's is taking its packaging up a notch with its new Rice Krispies Treats. The campaign all started back in the summer of 2017 with writable wrappers that encourage families to send their children to school with a note.
It’s been a wild ride for the print universe. While new technologies promise greater advancements and capabilities for print distributors, the digital age also brings with it an increasingly paperless society, and the fear that print may soon be obsolete. The good news is the print industry has been poised for historical opportunity, with digital, wide-format and personalized...
Packaging labels are everywhere, from the grocery store to the gas station. Because they’re so common, we take for granted the level of thought and creativity it takes to truly manufacture winning labels, but there’s no question that they can make or break a company. Need more proof?...