Direct mail campaigns work to acquire customers. About 52 percent of marketers recognized that fact in 2017, investing in the channel for that purpose, Target Marketing reported in the January/February issue of the magazine. The "2016 Media Usage Survey" similarly showed that a little more than half of marketers used direct mail campaigns to acquire customers in 2016 and 2015...
Heather Fletcher
One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing. Here are the details. Yesterday, marketing automation provider SharpSpring announced research saying marketing...
Forever stamps will increase from 49 to 50 cents on Jan. 21. On that day, Mailing Services product prices will rise “approximately 1.9 percent, and most Shipping Services products will average a 3.9 percent price increase,” according to the USPS...
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Though many marketers label direct mail costly, they recognize its value—often noting its ROI. About 69 percent of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.” In 2016, that 69 percent figure was joined by...
Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win.
No ads. Not free. Not personal. Like most Intranets, Facebook Workplace won’t be accessible to marketers. The ad-free version of Facebook, called “Workplace,” debuted on Oct. 17 and is available at a “pay only for active use” price...
USPS wants to increase the cost to send First Class Mail Parcels on Aug. 28, as well as offer marketers six mail promotions starting on
