Jeff Molander

Jeff Molander

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He’s been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers “from cold,” speeding them toward qualification.
A Surprising Cold Email Best Practice

By the time a best practice is best, it’s mainstream. A cold email best practice is most often a worst practice for sales outreach.

Ditch the Call to Action in Your Cold Email Strategy

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We often walk away. But think about a time you chose to continue. Because you were curious, you asked for more details ... to fully grasp what sounded intriguing...

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