Jeff Prettyman

Jeff Prettyman

Jeff Prettyman is executive vice president and chief marketing officer of Wise, which manufactures traditional forms, labels and digital print for resale. You can reach Prettyman at jprettyman@wbf.com.
Continuous Forms: A Hidden Pocket of Profitable Business

Ask most distributors where they are focusing their print selling efforts and you’ll discover that business forms aren’t on their radar. Continuous forms, in particular, are not just low on the list — for most, they aren’t on the list at all. Distributors are building their print product and service portfolios around everything from commercial printing to packaging to augmented reality. But by ignoring continuous forms, they are missing an opportunity...