Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

How to Use LinkedIn for New Customer Development

As the COVID-19 pandemic sweeps the globe, everyone’s definition of “normal” life has undergone serious modifications. Economic considerations have been driving many of the conversations, and if someone’s business is fortunate enough to survive the crisis, that company will need to adjust its selling approach...

Family Ties are Helping Many Print Businesses to Thrive

We have all heard of—and perhaps worked for—companies that pride themselves on treating their employees as if they were family members. What must it also be like, then, to have actual relatives along for one’s professional journey, united in the cause to make others feel like extended kin?...

How to Grow Your Sales by Maximizing Existing Accounts

Each day that Sunny Goel heads to AG Marketing Solutions to fulfill his duties as company president, he holds that his King of Prussia, Pennsylvania-based distributorship is not the same one that he had left the night before...

How to Drink in Success Through the Beverage Labels Niche

Now that the new year has found people striving to make good on various resolutions, we cannot overlook the desire among businesses to enforce some different practices, too. While many might see changing a calendar as only a symbolic move to make, others truly consider it a chance to boost their well-being, and we could argue that companies have the most to gain...

One of the World’s First Printed Christmas Cards Is Now on Display

In terms of how we send and receive information, we have come a long way since 1843. But that's not going to stop a Christmas card issued that year from receiving its due. Thanks to a San Francisco book dealer, the Charles Dickens Museum in London is displaying what two...

How Custom Tags and Labels Help Secure Strong Connections

We all know how adversely labels can affect a person’s self-image. A well­-constructed product label or custom tag, on the other hand, can enhance a ­company’s image, reminding us that these are the only descriptives needed...

Growing Your Business: Advice From Two Fast-Growing Promo Distributors

As part of Promo Marketing's 2019 Top Distributors list, it took a look at some of the industry’s fastest-growing promo distributors. Winbrook, a $22 million print company based in Billerica, Mass., was one of them, 
increasing its promotional products sales 42.86 percent from $3.5 million in 2017 to $5 million last year...