Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

How to Be a Big Player in the Jumbo Roll Market

The findings from Print+Promo’s 2018 Top 50 Suppliers data showed that our honorees pulled in $2.33 billion through their product sectors. Jumbo rolls resonate as one such boon to the print world, and their reputation as industry mainstays prompted Print+Promo to connect with Allen Simon, the former owner...

Here’s Some Cool Augmented Reality Tech Designed to Stop Merch Counterfeiting

The popularity of the NHL's Los Angeles Kings' merchandise has spawned an increased desire for fans to own game-used equipment, and has prompted the organization to pioneer an application that proves goods’ authenticity. It might seem odd that a hockey franchise is the first to employ augmented reality anti-counterfeiting tech for merchandise...

How to Craft Efficient Marketing Strategies In an Ever-Changing Industry

No matter the scope of their offerings, companies must infuse their identity with pride and proficiency and should never see that duo as an easier-said-than-done acquisition. To gain a greater sense of how to go from having a nice niche to enjoying a commendable career...

Why a Fashion Retailer Is Delivering Custom-Printed Tees and Totes in Pizza Boxes

Pizza frequently spells doom for T-shirts, as one overzealous bite or a misguided perception of a slice’s warmth can send sauce cascading down an end-user’s top. Thanks to DKNY, though, pizza boxes will prove an advocate for apparel, as the fashion house will be delivering customized tees and totes in branded boxes through Dec. 21 as a nod to its eponymous 100% DKNY campaign...

Quad/Graphics Lands Periscope in $132.5M Purchase

Come early 2019, Quad/Graphics Inc., already renowned as a leading marketing solutions provider, will add to its clout through the addition of Periscope, with theSussex, Wisconsin-headquartered business having acquired the Minneapolis-based independent creative agency for $132.5 million last week...

USPS Gets Approval for 10 Percent Stamps Price Increase, Largest Since 1991

A visit to the Twitter account of the U.S. Parcel Service (USPS) reveals that the agency will be delivering nearly “16 billion pieces of cheer this season,” an impressive haul that will certainly include a few petitions to good old Saint Nick. Those letters will be enjoying their last hurrahs as 50 cent wayfarers...

2018 Top 50 Suppliers: Discount Labels and the Customer Support Mindset

Each year, Print+Promo compiles the Top 50 suppliers into one comprehensive list. High sales numbers aren’t achieved by luck. Rather, these firms excel at hearing and responding to the voices of their customers—especially when those voices express differing needs. We asked a few of our top suppliers to talk about their recent accomplishments, leadership style and what they’re doing to stay relevant…

2018 Top 50 Suppliers: How New OneTouchPoint CEO David Holland is Keeping Up With Industry Changes

Each year, Print+Promo compiles the Top 50 suppliers into one comprehensive list. High sales numbers aren’t achieved by luck. Rather, these firms excel at hearing and responding to the voices of their customers—especially when those voices express differing needs. We asked a few of our top suppliers to talk about their recent accomplishments, leadership style and what they’re doing to stay relevant...

The Story Behind Pantone 448 C, 'the World’s Ugliest Color'

Back in 2012, the Australian federal government lobbied hard to change the description of Pantone 448 C from “olive green” to “drab dark brown” after the country’s olive association expressed concern that being tied to the color would damage olives’ reputation. That's when it became obvious we had a...

2018 Top 50 Suppliers: Why 4over Thinks “Gloomy” Industry Outlook is Overstated

Each year, Print+Promo compiles the Top 50 suppliers into one comprehensive list. High sales numbers aren’t achieved by luck. Rather, these firms excel at hearing and responding to the voices of their customers—especially when those voices express differing needs. We asked a few of our top suppliers to talk about their recent accomplishments, leadership style and what they’re doing to stay relevant...

2018 Top 50 Suppliers: Ennis Inc. Remains On Top

Each year, Print+Promo compiles the Top 50 suppliers into one comprehensive list. High sales numbers aren’t achieved by luck. Rather, these firms excel at hearing and responding to the voices of their customers—especially when those voices express differing needs...

How to Turn Prospects Into Clients

Everyone makes amazing promises to clients and potential partners, but what does it require for a print or promotional products entity to be able, to quote 1995’s “Tommy Boy,” to sell ketchup popsicles to a woman wearing white gloves? To determine how businesses can better their deal-closing practices, Print+Promo connected with...

Executive Perspectives: Tony Heinl, president of Repacorp Inc.

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Tony Heinl, president of Repacorp Inc., Tipp City, Ohio. Here, he talks about growing great connections among industry peers, remaining aware of technological advances and fostering the right talent...

Possible USPS 'Forever' Stamp Cost Increase Would Mark Agency’s Largest Bump

Times being what they are, stamps do not receive enough press, much to the dismay of philatelists everywhere. However, come January, the affixers could become a sticky subject, as the board of governors for the United States Postal Service (USPS) yesterday sought permission from the Postal Regulatory Commission to up the cost...