Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

How to Drink in Success Through the Beverage Labels Niche

Now that the new year has found people striving to make good on various resolutions, we cannot overlook the desire among businesses to enforce some different practices, too. While many might see changing a calendar as only a symbolic move to make, others truly consider it a chance to boost their well-being, and we could argue that companies have the most to gain...

One of the World’s First Printed Christmas Cards Is Now on Display

In terms of how we send and receive information, we have come a long way since 1843. But that's not going to stop a Christmas card issued that year from receiving its due. Thanks to a San Francisco book dealer, the Charles Dickens Museum in London is displaying what two...

How Custom Tags and Labels Help Secure Strong Connections

We all know how adversely labels can affect a person’s self-image. A well­-constructed product label or custom tag, on the other hand, can enhance a ­company’s image, reminding us that these are the only descriptives needed...

Growing Your Business: Advice From Two Fast-Growing Promo Distributors

As part of Promo Marketing's 2019 Top Distributors list, it took a look at some of the industry’s fastest-growing promo distributors. Winbrook, a $22 million print company based in Billerica, Mass., was one of them, 
increasing its promotional products sales 42.86 percent from $3.5 million in 2017 to $5 million last year...

Australian Currency Typo Results in $1.6B U.S. Dollars Gaffe

Australians have developed an inescapable reputation for giving us interesting words and utterances. After a currency miscue by the Reserve Bank of Australia, natives will have considerable cause to bellow “Crikey!” Owing to a news station caller’s discovery, the finance authority is dealing with the circulation of 46 million...

How to Maximize Each Moment as a Sales Professional

No matter our lots in life, we all receive 168 hours each week to make the most of our aspirations. For sales professionals, the blocks that are devoted to their vocations can seem to dwarf the significance of their personal time because of their vital contributions to employers’ identities...

Family Print Businesses are Thriving With Relative Ease

No matter which vocation a person practices, having people to rely on for continuous support can prove vital to that individual’s chances for obtaining success. What can happen if, along with being in his or her corner, those helpers are in the seeker’s family tree and work alongside that aspiring professional?...

How to Be a Big Player in the Jumbo Roll Market

The findings from Print+Promo’s 2018 Top 50 Suppliers data showed that our honorees pulled in $2.33 billion through their product sectors. Jumbo rolls resonate as one such boon to the print world, and their reputation as industry mainstays prompted Print+Promo to connect with Allen Simon, the former owner...

Here’s Some Cool Augmented Reality Tech Designed to Stop Merch Counterfeiting

The popularity of the NHL's Los Angeles Kings' merchandise has spawned an increased desire for fans to own game-used equipment, and has prompted the organization to pioneer an application that proves goods’ authenticity. It might seem odd that a hockey franchise is the first to employ augmented reality anti-counterfeiting tech for merchandise...

How to Craft Efficient Marketing Strategies In an Ever-Changing Industry

No matter the scope of their offerings, companies must infuse their identity with pride and proficiency and should never see that duo as an easier-said-than-done acquisition. To gain a greater sense of how to go from having a nice niche to enjoying a commendable career...

Why a Fashion Retailer Is Delivering Custom-Printed Tees and Totes in Pizza Boxes

Pizza frequently spells doom for T-shirts, as one overzealous bite or a misguided perception of a slice’s warmth can send sauce cascading down an end-user’s top. Thanks to DKNY, though, pizza boxes will prove an advocate for apparel, as the fashion house will be delivering customized tees and totes in branded boxes through Dec. 21 as a nod to its eponymous 100% DKNY campaign...