Larry Cohen

Larry Cohen

Larry Cohen is president and founder of Axis Promotions, a full-service marketing and promotions agency. Since its start, Axis has won countless PPAI Pyramid Awards, earned four consecutive Best Boss titles and been named a Promo Marketing Top 50 Distributor multiple times. Larry has been a PPAI Board member, chaired the North American Leadership Conference and earned various industry honors. He serves on the PromoKitchen Advisory Board and the PeerNet Marketing Committee, and is actively seeking advice on how to improve his golf game.

March 5, 2019 How We Talk About Promotional Products: Why Language Matters

In an age where garbagemen are called “sanitation engineers” and secretaries are “executive assistants,” why do we insist on belittling our industry by saying we’re in the tchotchke business, or that we do promotional giveaways or swag? It’s time to blow up much of the nomenclature that is used by others—and by us—to describe what we do...