Lauren Ackerman

Lauren Ackerman

Lauren Ackerman is an Digital Strategist, Marketing Analyst and media junkie with over a decade in marketing and advertising. She’s an expert in marketing analytics, direct marketing, multichannel marketing, email marketing, and catalog marketing. She’s a graduate of Rockhurst University, and strongly believes the adage that “If you can’t explain it to a six year old, you don’t understand it yourself.”

Why Print Is a Digital Champion—Plus How to Measure Success

In a world where everyone is scrambling to label themselves “data-driven,” catalog marketers and direct mailers get to claim veteran status. We were data-driven before it was cool, back when it was called “direct marketing.” And as the digital person at an agency with a long history of direct marketing, I’ve never understood the rush…