Lisa Cross

Lisa Cross

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.
8 Helpful Tips for Selling Print to Marketers and Brand Owners

Selling printing to marketers and brand owners has never been more challenging. Sales representatives must convince a new breed of communication decision makers — made up of digital natives who can select from more communication options beyond print, who expect content...