Nichole Stella

Nichole Stella

Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.

The Dream Team

The relevance of print has been a topic of discussion for what seems like eons. Will mobile devices and their easy accessibility to the Internet, its news, gossip, shopping and complete immediate gratification be the last straw to push print into oblivion? I doubt it...

Rainmaker Sales

So, you want to be a rainmaker? Doesn’t everyone in sales? While rainmakers make it look easy, it is not. Rainmakerdom does not come without laying solid groundwork and building trust and relationships. Sometimes this groundwork is many years in the making. Here are solid tips to consider in your hunt for the coveted title of “RAINMAKER”...

The Art of Competition

There is so much competitive “stuff” happening out in the world right now: Will the Broncos win the Super Bowl?*; what will Trump’s next move be?; “Bernie said what?”; the Oscars; the Grammys—everyone is out to win something and you should be, too...

Welcome, 2016

Unbelievably, we have entered a new year. 2015 went by so fast that I am still in awe that it is already over. It was such a busy year for the Promo Marketing Media Group. We were not only busy producing our award-winning publications, events, newsletters, online solutions and all the unique custom services we provide, also we were laying the groundwork for exciting new launches in 2016.

Keep It Simple

I was sitting in a meeting the other day. We were discussing a potential new launch, how we would bring it to market, who the audience would be, how the project would be monetized, who the key team members were, etc.

Freedom and Dignity

I read an interesting article about management and leadership on LinkedIn recently. The article, posted by John White, enterprise account executive at SKYBEAM, was one that I am sure all of us could relate to on some level.

Taking Time to Reflect

OK, so, I still watch Grey's Anatomy. After countless break-room romances, plane crashes, ferry accidents, marriages and divorces, I'm still hooked. Between all of the melodrama, I find there is still a message that will get me thinking.

Defrosting the Economy

With one of the harshest winters on record coming close to an end-we East Coasters can only hope-the economy has felt the sting of the weekly snow and ice storm hits.

Pay It Forward

During one of our recent Philadelphia blizzards, I was driving along an unplowed road and accidentally hit a curb. After throwing out a couple of choice expletives, I thought to myself, "Gosh, I hope I don't get a flat tire because of this."

Planting the Seeds for Success

I recently had the pleasure of presenting to a group of high school seniors, making their final push at getting into the college of their choice and mapping out plans for their major and eventual career path. Essentially, these “kids” believed that they needed to decide their entire future right then and there at 17/18 years old.

Fix It. Achieve in Spite of It. Or Quit.

I have a dear friend who spends much of her energy complaining about the same issues over and over again without taking action to improve the situation. After countless conversations covering the same matters, she kicked into her normal rant on the phone with me. 

Added Dimension

I was having my coffee and reading the morning’s investment news when I came across an article regarding 3-D print, which directed me to another article and then another. While I was already aware of the pockets of the day-to-day impact this technology was having in health care, manufacturing, etc., I hadn’t really given much thought to the potential sweeping change that the investment world is hanging its hat on in search of the “next big thing.”

The Many Faces of Print

The other evening I came across an old episode of the Six Million Dollar Man and, heck yea, I watched it. A couple quick points I must note after re-watching an old childhood favorite: Number one, if Steve Austin were busy being bionic today, the show would surely be called the Six Billion Dollar Man and he’d be equipped with some cool bionics never dreamed of in 1976.

The Starbucks Economy

Back in 2009, I wrote to you all about the Starbucks Index; the SBUX is an “everyman” indicator of how the economy is faring. But why? Because buying that piping hot cup of eye-opening deliciousness every morning comes at a cost.

Outside Your Comfort Zone

Fast Company released its 100 Most Creative People in Business this month. There is little industry crossover with these 100 people and their businesses; the companies or projects they have founded run the gamut from I.T. and medicine to retail and nonprofit.