Pat Friesen

Pat Friesen

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of “The Cross-Channel Copywriting Handbook,” published by Direct Marketing IQ. Reach her at (913) 341-1211.

12+ Tips for Creating Engaging Envelopes

For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes.