Pat McGrew

Pat McGrew

Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of “A Guide to the Electronic Document Body of Knowledge,” and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.

January 1, 2011 Direct Mail: Finding Lift in Your Data

Every direct mail campaign—whether it's a solicitation letter seeking new customers, offers for existing customers or a catalog full of products—should be managed for maximum response. However, in the rush to meet deadlines with limited resources, many organizations repeatedly choose to run the same campaigns knowing they're not getting the best response.

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