Polly Wong

Polly Wong

Polly Wong is the President of Belardi Wong, a leading direct marketing agency based in San Francisco.

Amazon Misses the Mark With its Holiday Toy Catalog

Amazon.com is great at tackling new lines of business. The path from online bookseller to one of the world’s most valuable companies was forged through its entry into music, video, cloud computing, advertising and groceries. And yet for all of Amazon’s rich data, deep pockets and top-tier talent, it's making rookie mistakes in...