Sharon R. Cole

Sharon R. Cole
Capturing the Look

Mark Hartnett, president and owner of One Right Business Printing, Lewiston, Maine, admits demand for multi-parts might not increase in years to come, but he’s confident it won’t disappear. For starters, there are more than enough businesses that prefer tried-and-true, tangible multiple-part forms over the alternatives. More importantly, companies large and small don’t want to jeopardize the brand they worked so hard to establish­—something the high-quality and color correctness of multi-part forms helps them maintain. Image is Everything Brand reinforcement greatly influences the success of multi-part forms. It’s a matter of using high-quality Heidelberg and Canon presses versus unsophisticated office laser printers and

Cross the Threshold into Real Estate

The real ESTATE market bubble might be losing some air, but, despite cynical expectations, the bubble is not going to burst. In a recent Reuters newswire, Federal Reserve Chairman Ben Bernanke stated, “It looks to be a very orderly and moderate kind of cooling at this point.” This is good news for distributors of promotional products in this market. Although it is cooling, the real estate niche still has a balmy temperature guage in the upper double digits. Cary Shevin, president of Dard Products, Evanston, Ill., agreed, stating the real estate market is not only huge, but continuous. “And, the prospects are plenty,”

E-xtraordinary Profits with E-Forms

we live in electronic times. Because text messaging, e-mailing and video conferencing are modern modes of communication, many businesses have adapted new technology to better serve a quicker pace of information exchange. Yet, has the business forms industry been dragging its feet? Some say “yes.” As the demand for traditional forms continues to decline, many in the industry have adapted to modern forms, but have not necessarily delved into e-forms. Why? According to Mike Miller, vice president and general manager of the custom solutions division, Cardinal Brands, Lawrence, Kan., and William Akel, president, Synapsis, Las Vegas, it all comes down to the myth that

80 Years and Still Going Strong

An eighty-year commitment is nothing to scoff at these days. So, when Joel Wynne, senior marketing manager for Wilmer, Dayton, Ohio, reported that 2006 is the 80th anniversary for the business forms manufacturer, the news was received with much regard, and BFL&S wanted to know more. According to Wynne, Wilmer first opened its doors in 1926, then servicing the industry by manufacturing what would now be considered antiquated manual business forms. Ever since, the company evolved to meet industry demands and now offers a wide-array of forms products including pressure-seal mailers and related folding/sealing equipment, healthcare claim forms, filing products, security deposit bags, presentation folders,

That's Entertainment!

from tickets and napkins to labels and wristbands, printed products within the entertainment events and supplies industry are clearly abundant. Yet, they are products people easily take for granted. Even distributors in the print industry may overlook their obvious need. But, a few manufacturers of such items are urging distributors to open their eyes. The potential for prosperous sales exists at the party, so why not join in? Here, the following manufacturers discuss the entertainment events and supplies industry: • Erik Covitz, president, Worldwide Ticket/Ticket Craft, Deerfield Beach, Fla. • John Shanley, president, Labels West, Woodinville, Wash. • Beth Fleming, marketing manager, Carlson Craft,