Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

2022 Top Distributors: How HALO's Rebrand Helped them Top Their Huge 2021

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to HALO CEO Marc Simon — No. 2 on our 2022 list — about the company's rebrand, and how it's contributed to their success in 2021...

2022 Top Distributors: Making Sense of the Numbers

Print+Promo Marketing’s second annual Top Distributors resource has been released! This detailed report evaluates the print and promo industry’s top 75 distributors ranked by total annual sales for 2021. In a year that continued to test patience and spirit, distributors got resourceful. Their creativity paid off...

Platforms, Product Mix and More: Answering Common Online Store Questions

Want in on the e-commerce opportunity? Then you’d better be able to provide your clients with an online store. And if you’ve never done it before (or you want to get more out of the stores you’re already operating), you’ve come to the right place. Join us as we answer some common online store questions...

Boom or Bust: Have M&As Increased as Expected?

This time last year, the print and promo industry seemed poised for an explosion of M&A activity as the business fallout from the pandemic became clearer. Did it happen? Plus, things to consider if you’re buying or selling...

5 Main Areas Impacting the Print and Promo Industry in 2022

Most virus restrictions have been lifted and business has returned, but the print and promo industry continues to grapple with the ongoing ripple effects of the pandemic: inflation, materials shortages, staffing challenges and more. We break down five big issues to watch for the rest of 2022...

When One Supplier’s Booth Didn’t Show Up for Expo, Its Team Got Creative (and Did Some Good)

When life gives you lemons, they say, make lemonade. But they never tell you what to do if staff shortages at a transportation company leave your lemons trapped on a truck 300 miles away with no one available to drive them to you on time for your event. That’s the situation Raining Rose Inc., the promo supplier based in Cedar Rapids, Iowa, found itself in just before this year’s PPAI Expo...

4 Staffing, Hiring and Employee Retention Best Practices for Print and Promo Businesses

If acquiring and retaining top talent is more critical than ever, it’s also more difficult. Employees now have most of the leverage, and the print and promo industry faced an uphill battle in attracting talent even before the pandemic. Industry companies need to step up their game if they want to keep valuable employees and bring in new ones…

2021 Top Suppliers: What We Know So Far

The 2021 Top Suppliers List is a ranking of the print and promo industry’s biggest supplier companies by 2020 sales volume. This resource also includes the full results of the 2021 Supplier Excellence Awards, our 15th annual celebration of the industry’s best supplier companies…

The Promo Industry's Burnout Problem

The supply chain is making life hell for promo distributors and suppliers, leading to mounting frustration that’s costing time, money and jobs. As burnout sets in, it’s only adding to the supply chain mess. What can the industry do to stop it? And what happens if it doesn’t?...