Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Relax, Vistaprint Doesn't Want to Be Your Competitor

Our friends over at Printing Impressions recently scored a lengthy interview with Mitchell Leiman, vice president of strategy and corporate development for Cimpress, parent company of Vistaprint. The whole thing is worth your time...

Market Like Mickey: How Disney's Theme-Park Merchandise Can Make You a Better Promotional Products Distributor

The Walt Disney Co. is a marketing juggernaut. As the world's second largest media company and 67th largest company overall, that's to be expected. Clearly, the company isn't hurting for marketing budget. But for all its massive movie advertising campaigns and omnipresent toy commercials, Disney's smaller marketing efforts might be even more impressive—particularly the way it uses promotional items in its theme parks...

White House Narrowly Avoids Custom Pen Crisis

The first four weeks of Donald Trump's presidency have been busy, to say the least, but things almost reached a tipping point two weeks ago. No, we're not talking about Trump's impromptu press conference—we're talking about a presidential pen shortage. The Associated Press reported that Trump's transition team ordered 150 gold-plated pens before Inauguration Day. Trump used the pens, engraved with his signature...

Are Universities Spending Too Much on ‘Looking Good’?

A USA Today report found that 29 colleges and universities spent a combined average of $2.5 million a year on large-format graphics to decorate athletics facilities. The schools say they help with recruiting of players and donors. Critics say they’re a waste of funds better spent elsewhere. But what do facility graphics really mean for these schools’ bottom lines?...

Brand Aid

Ask a business owner the biggest factors in determining a business's success, and he or she will likely tell you the following: happy employees, healthy company culture, great product, good marketing. No wrong answers there—each is an essential component of a healthy business.

Cross Your Tees

If you're not already, you should be selling T-shirts. The market is absolutely gargantuan—in 2013, apparel generated $5.51 billion in distributor sales, more than the next three promotional categories combined—and T-shirts are its bread and butter. So whether you're just breaking in or trying to step up your sales game, here's what you need to know about the promotional T-shirt market.

Pushing the Envelope

The success of a direct mail marketing campaign depends on a number of factors: good copy, the right paper stock, attractive marketing collateral and more. But of all the components, it's hard to argue that the envelope is not the most important.

Sounding Off on Online Print

According to PrintIsBig.com, by 2017, half of all print orders will be placed online through print service providers' websites, up from 30 percent last year and 18 percent in 2011. Print customers are looking to buy labels, packaging, tags and forms the same way they buy everything else—online.

Getting Real

If you've ever bought or sold a house, you know there's one word that best describes the process: easy. Ha, just kidding! Navigating the housing market, from the initial "hey, let's go house-hunting" to the final 473 signatures at closing, is a tricky process.

Into the Great Wide Open

So you want to sell wide format. We don't blame you. According to this very magazine's N

Inbox Input

Email: Everybody's doing it. And they're doing it a lot. A study by McKinsey Global Institute and International Data Corp. found that the average worker spends 28 percent of his or her workweek reading and answering emails.

Card Tricks

According to CEB Global's "Gift Cards State of the Union 2013," Americans will spend approximately $135 billion on gift cards in 2015—a cool 18 percent of total holiday spending.

Coffee Talk

There are 128.3 million commuters and 100 million daily coffee drinkers in the U.S. alone, according to statisticbrain.com. How much those numbers overlap is difficult to say, but it's hardly a stretch to imagine there's significant crossover—if you're a commuter, you know that hot coffee is the only thing keeping America's roadways from devolving into Mad Max-style carnage each morning.

Problem Solving

A lot has changed since the 1980s. Computers, for example: Back then, they were big, clunky boxes used by young Matthew Broderick to almost blow up the world; now, they're pocket-sized multi-tasking tools used by an older Matthew Broderick to play Flappy Bird, probably.