Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at

These Are the Promotional Products Categories Seeing the Most Demand Right Now

It's no secret that only a few promotional products categories are selling right now. Anecdotally, distributors and suppliers have seen strong demand for PPE and hand sanitizer, making health care products one of the few reliable sources of sales, in some cases enough to significantly offset losses elsewhere...

Selling Promo During a Crisis: Doing Your Job When Things Get Weird

Things are weird right now. Your customers’ businesses are probably closed or operating in reduced capacity. New orders are light, existing ones on hold or cancelled. People are adjusting to a new normal that changes by the hour. Everyone’s a little anxious...

Vistaprint CEO to Step Down After 'Disappointing' Second Quarter for Cimpress

Cimpress, Venlo, Netherlands, parent company of Vistaprint, released its second-quarter earnings report yesterday, and it's a doozy. The company said it will part with CEO Trynka Shineman after Vistaprint posted revenue growth of just 1 percent, while overall Cimpress revenue grew 8 percent, down from 32 percent in the second quarter of 2018. Robert Keane, Cimpress CEO, will serve...

Relax, Vistaprint Doesn't Want to Be Your Competitor

Our friends over at Printing Impressions recently scored a lengthy interview with Mitchell Leiman, vice president of strategy and corporate development for Cimpress, parent company of Vistaprint. The whole thing is worth your time...

Market Like Mickey: How Disney's Theme-Park Merchandise Can Make You a Better Promotional Products Distributor

The Walt Disney Co. is a marketing juggernaut. As the world's second largest media company and 67th largest company overall, that's to be expected. Clearly, the company isn't hurting for marketing budget. But for all its massive movie advertising campaigns and omnipresent toy commercials, Disney's smaller marketing efforts might be even more impressive—particularly the way it uses promotional items in its theme parks...

White House Narrowly Avoids Custom Pen Crisis

The first four weeks of Donald Trump's presidency have been busy, to say the least, but things almost reached a tipping point two weeks ago. No, we're not talking about Trump's impromptu press conference—we're talking about a presidential pen shortage. The Associated Press reported that Trump's transition team ordered 150 gold-plated pens before Inauguration Day. Trump used the pens, engraved with his signature...

Are Universities Spending Too Much on ‘Looking Good’?

A USA Today report found that 29 colleges and universities spent a combined average of $2.5 million a year on large-format graphics to decorate athletics facilities. The schools say they help with recruiting of players and donors. Critics say they’re a waste of funds better spent elsewhere. But what do facility graphics really mean for these schools’ bottom lines?...

Brand Aid

Ask a business owner the biggest factors in determining a business's success, and he or she will likely tell you the following: happy employees, healthy company culture, great product, good marketing. No wrong answers there—each is an essential component of a healthy business.

Cross Your Tees

If you're not already, you should be selling T-shirts. The market is absolutely gargantuan—in 2013, apparel generated $5.51 billion in distributor sales, more than the next three promotional categories combined—and T-shirts are its bread and butter. So whether you're just breaking in or trying to step up your sales game, here's what you need to know about the promotional T-shirt market.

Pushing the Envelope

The success of a direct mail marketing campaign depends on a number of factors: good copy, the right paper stock, attractive marketing collateral and more. But of all the components, it's hard to argue that the envelope is not the most important.

Sounding Off on Online Print

According to, by 2017, half of all print orders will be placed online through print service providers' websites, up from 30 percent last year and 18 percent in 2011. Print customers are looking to buy labels, packaging, tags and forms the same way they buy everything else—online.