Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Vistaprint Goes Agency With Acquisition of Design and Advertising Services Platform 99designs

Despite strong mask sales, Vistaprint's 2020 fourth quarter earnings were down 32 percent year over year, while its fiscal year sales are down 11 percent. But that hasn't stopped the custom print and merchandise company from making strategic investments. The latest of these is its acquisition of 99designs, a global creative platform that connects customers to freelance designers...

Reconnect at the Back to Business Virtual Meeting

The pandemic has brought in-person interactions, business or otherwise, to a near standstill. Distributors can no longer meet face-to-face with customers. Colleagues can no longer meet up for lunch. There are no trade show networking events. Our scheduled Distributor Connect in Florida has been pushed back. Honestly, we miss everyone. And we know everyone feels the same. So, after months of planning, we decided to take Distributor Connect online...

These Are the Promotional Products Categories Seeing the Most Demand Right Now

It's no secret that only a few promotional products categories are selling right now. Anecdotally, distributors and suppliers have seen strong demand for PPE and hand sanitizer, making health care products one of the few reliable sources of sales, in some cases enough to significantly offset losses elsewhere...

Selling Promo During a Crisis: Doing Your Job When Things Get Weird

Things are weird right now. Your customers’ businesses are probably closed or operating in reduced capacity. New orders are light, existing ones on hold or cancelled. People are adjusting to a new normal that changes by the hour. Everyone’s a little anxious...

Vistaprint CEO to Step Down After 'Disappointing' Second Quarter for Cimpress

Cimpress, Venlo, Netherlands, parent company of Vistaprint, released its second-quarter earnings report yesterday, and it's a doozy. The company said it will part with CEO Trynka Shineman after Vistaprint posted revenue growth of just 1 percent, while overall Cimpress revenue grew 8 percent, down from 32 percent in the second quarter of 2018. Robert Keane, Cimpress CEO, will serve...

Relax, Vistaprint Doesn't Want to Be Your Competitor

Our friends over at Printing Impressions recently scored a lengthy interview with Mitchell Leiman, vice president of strategy and corporate development for Cimpress, parent company of Vistaprint. The whole thing is worth your time...