Sarah Semple

Sarah Semple

Sarah Semple is the Associate Content Editor for Promo Marketing.

What Buyers and Sellers Should Know About Mergers and Acquisitions

Mergers and acquisitions (M&A) can be complex—and there’s a lot to account for on both the buyer and seller side. Think about it this way: A coach usually has a game plan in place before the first play. Similarly, a company wouldn’t strike a deal without careful consideration of the current business landscape and other influential factors...

5 Ways to Give Your Print Business a Promotional Makeover

Just as times are changing and technology is evolving, businesses, in particular, have to recognize when to revisit their current strategy. It’s no secret that print has suffered a few blows in recent years, and many companies are turning to other sources to make up for lost revenue...

Packaged, Sealed and Delivered: 5 Tips for Impactful Packaging

First impressions are a topic we talk about often, and it’s no different when we think about packaging. Visit any grocery store or Target, for example, and it’s clear that brands are competing for attention on already crowded shelves. With so many options now available, we’ve become frozen in indecision...