Sarah Semple

Sarah Semple

Sarah Semple is the Associate Content Editor for Promo Marketing.

LinkedIn Tips for Print and Promo Pros: Generating Leads, Building Relationships and More

When starting out using social media for business, out of all the platforms, LinkedIn can certainly feel the most intimidating. Each social media app has its own “rules,” but LinkedIn is unique in its place as the more professional platform, not the one you casually scroll to see new pictures of your friends’ pets. And LinkedIn has changed a lot over time...

5 Things to Know About Engaging Clients and Prospects Remotely

When the coronavirus first emerged as a threat, Lisa Greyhill remembers trying to chip away at a frozen marketplace. Contacts were being laid off, so the president of Chicago-based Firebrand Global Marketing had to think fast. “We had to be super proactive to stay in touch with, and ‘meet,’ replacements of buyers,” she said...

4 Case Studies That Will Spark New Ideas for Creative Promotions

The last few months have tested the resiliency of distributors. There have been new routines to follow, new obstacles to overcome and new products to learn. But, while campaign goals may have shifted, what hasn’t changed is the need for strong business partnerships. In fact, there’s even more opportunity to showcase the value of print and promo, and distributors are in a position to bring their clients’ ideas to life...

12 Fourth-Quarter Promo Product Ideas (and Two Things to Know About This Q4)

Even though summer isn’t technically over until Sept. 22, August tends to be the unofficial end of summer (just like Memorial Day acts as the unofficial start). So, the season is winding down—even if you weren’t able to take your usual summer vacation—and the kids are headed back to school, whether that be virtually or in-person...

How to Cultivate Successful Supply Chain Partnerships

As conglomerates like Amazon and Vistaprint continue to change the way we conduct business, alliances between distributors and suppliers are needed now more than ever to protect their spot in the print and promo space. However, there’s a big difference between just working with someone and working well with someone, so it’s crucial to find the right fit for your professional partnership...

How to Make the Right Paper Choices

Last year, Print+Promo gave a major update on the paper industry, sharing the challenges around the growing cost of materials to make pulp, mill closures and other hiccups. This year is no different, except with the additional struggles surrounding the current global pandemic...

3 Things to Know About Selling During the COVID-19 Pandemic

During the months-long stay-at-home orders, many of us have had to navigate a new normal. For some, this time has been met with the challenge of adjusting routines and transitioning to Zoom life, while simultaneously taking care of children and, in some cases, doubling as teachers. For salespeople within the print and promotional products business, most have been tasked with figuring out a new rhythm with selling...

Check Out These Augmented Reality Branded Cupcakes

There’s nothing better than getting sent a personalized box of cookies or cupcakes, especially when they’re customized with your brand or logo. A company called Print Cakes totally gets that, and has been creating branded and personalized cupcakes for awhile now. But Print Cakes is taking it one step further...

This Café in Scotland Uses 3D Printing Technology To Create Artwork on Latte Foam

We think it’s safe to say that we all know at least one person that’s obsessed with latte art that baristas create. You know, the kind where the barista takes their time to carefully add the heart details with cinnamon or just create the swirl on the foam. It’s just so Instagram-able! Recently, the...

5 Sales Tips to Start Your Year Off Right

At the start of every January—and now the beginning of a decade—many of us welcome a new year with updated resolutions and goals to reach. For some, that may mean getting in shape, eating healthier and saving money; for others, that may involve shifting their business routines to meet new sales goals...

What Buyers and Sellers Should Know About Mergers and Acquisitions

Mergers and acquisitions (M&A) can be complex—and there’s a lot to account for on both the buyer and seller side. Think about it this way: A coach usually has a game plan in place before the first play. Similarly, a company wouldn’t strike a deal without careful consideration of the current business landscape and other influential factors...

5 Ways to Give Your Print Business a Promotional Makeover

Just as times are changing and technology is evolving, businesses, in particular, have to recognize when to revisit their current strategy. It’s no secret that print has suffered a few blows in recent years, and many companies are turning to other sources to make up for lost revenue...