Sarah Semple

Sarah Semple

Sarah Semple is the Associate Content Editor for Promo Marketing.

3 Things to Know About Selling During the COVID-19 Pandemic

During the months-long stay-at-home orders, many of us have had to navigate a new normal. For some, this time has been met with the challenge of adjusting routines and transitioning to Zoom life, while simultaneously taking care of children and, in some cases, doubling as teachers. For salespeople within the print and promotional products business, most have been tasked with figuring out a new rhythm with selling...

Check Out These Augmented Reality Branded Cupcakes

There’s nothing better than getting sent a personalized box of cookies or cupcakes, especially when they’re customized with your brand or logo. A company called Print Cakes totally gets that, and has been creating branded and personalized cupcakes for awhile now. But Print Cakes is taking it one step further...

This Café in Scotland Uses 3D Printing Technology To Create Artwork on Latte Foam

We think it’s safe to say that we all know at least one person that’s obsessed with latte art that baristas create. You know, the kind where the barista takes their time to carefully add the heart details with cinnamon or just create the swirl on the foam. It’s just so Instagram-able! Recently, the...

5 Sales Tips to Start Your Year Off Right

At the start of every January—and now the beginning of a decade—many of us welcome a new year with updated resolutions and goals to reach. For some, that may mean getting in shape, eating healthier and saving money; for others, that may involve shifting their business routines to meet new sales goals...

How to Cultivate Successful Supply Chain Partnerships

As conglomerates like Amazon and Vistaprint continue to change the way we conduct business, alliances between distributors and suppliers are needed now more than ever to protect their spot in the print and promo space. However, there’s a big difference between just working with someone and working well with someone, so it’s crucial to find the right fit for your professional partnership...

What Buyers and Sellers Should Know About Mergers and Acquisitions

Mergers and acquisitions (M&A) can be complex—and there’s a lot to account for on both the buyer and seller side. Think about it this way: A coach usually has a game plan in place before the first play. Similarly, a company wouldn’t strike a deal without careful consideration of the current business landscape and other influential factors...

5 Ways to Give Your Print Business a Promotional Makeover

Just as times are changing and technology is evolving, businesses, in particular, have to recognize when to revisit their current strategy. It’s no secret that print has suffered a few blows in recent years, and many companies are turning to other sources to make up for lost revenue...

Packaged, Sealed and Delivered: 5 Tips for Impactful Packaging

First impressions are a topic we talk about often, and it’s no different when we think about packaging. Visit any grocery store or Target, for example, and it’s clear that brands are competing for attention on already crowded shelves. With so many options now available, we’ve become frozen in indecision...