Tom Higgins

Tom Higgins

Tom Higgins is the associate content editor and official Kid Rock beat reporter for the Promo Marketing Media Group.

Somehow, Old Spice Included a Full-Size Branded Blazer in Its Latest Print Ad

If you’re a fan of magazine-inserted scent strips, then we’ve got something that’s gonna blow your mind. If you’re one of those people that has to tear them out of magazines immediately due to impending nausea, read on if you’re a fan of kitschy promotions. If you’re neutral, well, everyone’s gotta take a stand on something someday, and magazine inserts are a relatively harmless place to start...

Olympics-Related Promotional Content is a Huge Risk: Here's Why

The Olympics are incredibly popular, which means they are also extremely lucrative, and the International Olympic Committee (IOC) is very much aware of this. In order to incentivize and protect sponsorship deals that bear price tags ranging from $100 million to nearly a billion dollars for sponsors, the IOC employs a bylaw on its charter known as Rule 40. What does that mean for you?...

Staples Parts Ways with CEO in Latest Aftershock from Failed Merger

Shira Goodman, CEO of Staples Inc., stepped down from her position with the company last Friday, Jan. 26, after a 26-year career. Sycamore Partners, the private equity firm that acquired the Framingham, Massachusetts-based office products supplier this past year, has hired...

A Lesson in Logo Design From Google's Imperfect 'G'

The internet is a place at once empowering and stifling. It gives average people the platform to voice opinions, while also providing a veil of anonymity to those who choose to use it to target or discourage others. Often, it is those in the spotlight, such as celebrities and athletes, who find themselves at the mercy of these disparaging comments...