Vincent Mallardi

Vincent Mallardi

Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at

Printing Brokerage Profession Remembers Fred Berman

Fredley Berman, a giant in the printing industry, is being remembered among the thousands of people he touched professionally and personally which, to him, was pretty much the same relationship...

Industry Loses Long-Time Print Broker, Harold Siegel

Where does one begin to describe a man so revered as Harold? He came to PBBA as an original charter member in 1984 and contributed to our group in more ways than any other broker. One year, he hosted the best and funniest meeting we ever had—at the Friar’s Club in New York, his favorite place to entertain...

Should Print Brokers Be Licensed? Some States and Industry Pundits Are Predicting It

Trade associations of all stripes tend to fight government interference in the marketplace. The preferred alternative is self-regulation by an organization of peers that keeps its house in order. But what if that doesn't work? Suppose, for a moment, that doctors, nurses, engineers and lawyers didn't support or even acknowledge a professional association...

Too Many, Too Small

Of the 12,100 printing brokerages, forms distributors or whatever else you care to call us, more than 95 percent are "lone rangers" or "mom-and-pops"—one or two person home-based firms with average annual sales of under $500,000. Most make no profit and merely maintain the resellers' lifestyles.


The flexibility of print has always been its portability. Anyone can receive, transport, use and store it anywhere. Now, after hundreds of years, there are mobile digital media from Apple to Zoom ready to provide much of the same.

Original Sins of Order-Taking

Since the Beginning, two types of salespeople have roamed the earth—those who take orders and those who make them. The serpent that sold Adam the apple was not a commodities trader, nor was Ezekiel with his wheel, Noah with the Ark or Jacob with his ladder. These characters were professionals in conveying unique propositions and closing the deal. Why then, countless generations later, do so many schlep instead of sell? Most everything, including apples, wheels, arks and ladders, are priced down-to-earth cheap instead of to-heavenly-heights value. Print, in this common era of insidious reverse auctions and at-the-margin price propositioning on the Web, is in