President's Note

Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.

The relevance of print has been a topic of discussion for what seems like eons. Will mobile devices and their easy accessibility to the Internet, its news, gossip, shopping and complete immediate gratification be the last straw to push print into oblivion? I doubt it...

So, you want to be a rainmaker? Doesn’t everyone in sales? While rainmakers make it look easy, it is not. Rainmakerdom does not come without laying solid groundwork and building trust and relationships. Sometimes this groundwork is many years in the making. Here are solid tips to consider in your hunt for the coveted title of “RAINMAKER”...

There is so much competitive “stuff” happening out in the world right now: Will the Broncos win the Super Bowl?*; what will Trump’s next move be?; “Bernie said what?”; the Oscars; the Grammys—everyone is out to win something and you should be, too...

Unbelievably, we have entered a new year. 2015 went by so fast that I am still in awe that it is already over. It was such a busy year for the Promo Marketing Media Group. We were not only busy producing our award-winning publications, events, newsletters, online solutions and all the unique custom services we provide, also we were laying the groundwork for exciting new launches in 2016.

I was sitting in a meeting the other day. We were discussing a potential new launch, how we would bring it to market, who the audience would be, how the project would be monetized, who the key team members were, etc.

I read an interesting article about management and leadership on LinkedIn recently. The article, posted by John White, enterprise account executive at SKYBEAM, was one that I am sure all of us could relate to on some level.

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