Branding

ADG Promo Products announced the launch of its new brand identity, redesigned logo and website. This comes at a time where the company intends to build on its momentum with growth in its new product lines...

Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...

X-Rite Incorporated and Pantone LLC, global leaders in color science and technology, announced that the official spectral color values for PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating are now available in PantoneLIVE, a cloud-based digital color standard ecosystem...

Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year. Calling the two colors “a marriage of color conveying a...

There’s a strategy to a White Elephant gift exchange. It’s like Moneyball but with Christmas presents. Identify value, make effective trades, end up with the best gift possible. A lot of them take place in offices during holiday parties. But since most people are working from home...

Let's do a quick mental exercise. Close your eyes. OK, maybe don't close your eyes so you can keep reading. Keep your eyes open, but picture a few brand logos. They can be any company you know...

If you're not aware by now, there's a meme that's spread across the world about storming Area 51 to finally free the aliens that the U.S. government has supposedly been hiding from us for decades. It's a plan that's destined to fail, and if anyone tries...

Deluxe Corporation announced it is working with two world-class Minneapolis creative agencies to accelerate organic revenue growth through enhanced company branding and web presence...

First impressions are a topic we talk about often, and it’s no different when we think about packaging. Visit any grocery store or Target, for example, and it’s clear that brands are competing for attention on already crowded shelves. With so many options now available, we’ve become frozen in indecision...

Imagine ordering a product online and it arrives in a package that is plain or appears worn. Now imagine that same product arriving with a beautiful, embellished label. Though the product inside may be the same, there’s little doubt about the important role packaging plays in brand perception...