Branding

What You Need to Know to Get Your Clients' Packaging Noticed
May 24, 2022 at 6:30 pm

Packaging is a consumer’s first encounter with a brand — and the one most likely to influence purchasing decisions. That’s a nice way of saying whatever houses your client’s product better be on point. It’s not as simple as just slapping a bow on a box. Technology has moved far beyond that...

Jack Nadel International Rebrands as ‘Nadel’
April 5, 2022 at 6:05 pm

Jack Nadel International, Los Angeles, has rebranded as Nadel. The name change and rebrand reflect the evolution from promotional marketing company to a complete, in-house agency of talent and brand promotion. “The world is changing, and we’re positioned not only to stay ahead but truly bend the industry into what...

Tom Brady Has His Own Pantone Color for Apparel Brand
January 11, 2022 at 7:29 pm

The Pantone Color of the Year might be Very Peri, a purplish shade representing "carefree confidence." But a new Pantone shade is displaying another blend of confidence — the confidence that comes with being one of the greatest quarterbacks of all time...

Pantone Announces 2022 Color of the Year: Very Peri
December 14, 2021 at 8:55 pm

Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says "displays a carefree confidence and a daring curiosity that animates our creative spirit." As with every other year, the Pantone Color of the Year is a hue that the Pantone Color Institute believes encapsulates the general theme or...

Cooley Group Inc. Announces Rebrand and Celebrates 75 Years
September 21, 2021 at 6:08 pm

In conjunction with its 75th year anniversary, Cooley Group Inc., Pittsford, N.Y., is introducing a new corporate brand. Over the past several years, Cooley Group has expanded its capabilities and is currently able to offer clients more products and services than ever before. The company provides a state-of-the-art online store platform that enables clients to build...

HALO Launches Brand Redesign
May 11, 2021 at 3:38 pm

HALO, Sterling, Ill., revealed a relaunch of the company’s corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the company’s vision and values...

Multi Business Systems Rebrands As Pegboard
March 23, 2021 at 7:22 pm

Multi Business Systems recently announced that it has rebranded as Pegboard. “After 57 years in business, I knew now was the time to rebrand our company,” said Bob Burdette, president of Pegboard. “Pegboard accounting systems were the original products my...

ADG Promo Products Announces Rebrand
February 16, 2021 at 8:10 pm

ADG Promo Products announced the launch of its new brand identity, redesigned logo and website. This comes at a time where the company intends to build on its momentum with growth in its new product lines...

Inside Burger King's Big Rebrand: New Logo, New Packaging, New Uniforms (and More)
January 12, 2021 at 9:12 pm

Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...