Branding

How Hot Dog Promos Create Opportunities for Creative Apparel, Packaging
January 24, 2023 at 12:38 am

Dietz & Watson, a Philadelphia manufacturer of meats and cheeses, was capitalizing on the current Eagles excitement in Philly by going around and handing out branded merchandise, as well as special hot dogs called "bird dogs." They have a green bun because, well, go Birds...

Pantone Reveals Its 2023 Color of the Year
December 13, 2022 at 8:05 pm

PANTONE 18-1750 Viva Magenta writes a new narrative. Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is...

Heinz Added Real Ketchup Stains to Branded Apparel 'Drop'
September 6, 2022 at 12:56 am

Every hot-dog eater or French fry enthusiast has had to deal with the dreaded ketchup spot on an otherwise clean white shirt. In a new line of apparel, Heinz is actually celebrating those accidents as a decorative piece, framing it as adding "flavor to your fit" with clothes that feature a ketchup spot. It's also appealing...

What You Need to Know to Get Your Clients' Packaging Noticed
May 24, 2022 at 6:30 pm

Packaging is a consumer’s first encounter with a brand — and the one most likely to influence purchasing decisions. That’s a nice way of saying whatever houses your client’s product better be on point. It’s not as simple as just slapping a bow on a box. Technology has moved far beyond that...

Jack Nadel International Rebrands as ‘Nadel’
April 5, 2022 at 6:05 pm

Jack Nadel International, Los Angeles, has rebranded as Nadel. The name change and rebrand reflect the evolution from promotional marketing company to a complete, in-house agency of talent and brand promotion. “The world is changing, and we’re positioned not only to stay ahead but truly bend the industry into what...

Tom Brady Has His Own Pantone Color for Apparel Brand
January 11, 2022 at 7:29 pm

The Pantone Color of the Year might be Very Peri, a purplish shade representing "carefree confidence." But a new Pantone shade is displaying another blend of confidence — the confidence that comes with being one of the greatest quarterbacks of all time...

Pantone Announces 2022 Color of the Year: Very Peri
December 14, 2021 at 8:55 pm

Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says "displays a carefree confidence and a daring curiosity that animates our creative spirit." As with every other year, the Pantone Color of the Year is a hue that the Pantone Color Institute believes encapsulates the general theme or...

Cooley Group Inc. Announces Rebrand and Celebrates 75 Years
September 21, 2021 at 6:08 pm

In conjunction with its 75th year anniversary, Cooley Group Inc., Pittsford, N.Y., is introducing a new corporate brand. Over the past several years, Cooley Group has expanded its capabilities and is currently able to offer clients more products and services than ever before. The company provides a state-of-the-art online store platform that enables clients to build...

HALO Launches Brand Redesign
May 11, 2021 at 3:38 pm

HALO, Sterling, Ill., revealed a relaunch of the company’s corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the company’s vision and values...