Branding

Bud Light Joins Area 51 Hype With Possible New Branding
July 23, 2019 at 7:36 pm

If you're not aware by now, there's a meme that's spread across the world about storming Area 51 to finally free the aliens that the U.S. government has supposedly been hiding from us for decades. It's a plan that's destined to fail, and if anyone tries...

Packaged, Sealed and Delivered: 5 Tips for Impactful Packaging
March 12, 2019 at 8:04 pm

First impressions are a topic we talk about often, and it’s no different when we think about packaging. Visit any grocery store or Target, for example, and it’s clear that brands are competing for attention on already crowded shelves. With so many options now available, we’ve become frozen in indecision...

Powering Perception with Packaging Embellishments
March 20, 2018 at 6:23 pm

Imagine ordering a product online and it arrives in a package that is plain or appears worn. Now imagine that same product arriving with a beautiful, embellished label. Though the product inside may be the same, there’s little doubt about the important role packaging plays in brand perception...

Want More Sales? BUILD YOUR BRAND! (Video)
February 13, 2018 at 9:12 pm

In this short video, P+P blogger Ryan Sauers explains that one must learn to embrace, grow, live and “BE THEIR BRAND” to significantly help grow their sales in 2018 and beyond...

Nintendo Uses Corrugated to Bring Video Games to Life
January 23, 2018 at 8:50 pm

First it was Google. Now it's Nintendo. Corrugated board is clearly becoming a hot material in the electronics world. You may have seen or heard about the new Nintendo Switch game system that came out in 2017, but now, Nintendo has announced that it has developed Nintendo Labo, a line of Switch add-on kits. It describes the kits as "a new line of interactive build-and-play experiences designed to inspire...

Ikea Print Ad Includes Pregnancy Test (Like, The Ones You Pee On)
January 16, 2018 at 8:35 pm

Ikea's new print ad in Sweden includes a pregnancy test where women can, well, you know how home pregnancy tests work… "Peeing on this ad may change your life," the ad says. Not only will the print ad, which appears in women's magazine Amelia, provide life-changing information, there is still a pecuniary incentive for expecting readers...

Can Alcohol Packaging Design Regulation Stifle Creativity?
January 2, 2018 at 7:28 pm

A Welsh brewery was asked to change the design of its packaging because the Portman Group, the U.K.'s alcohol self-regulating body, decided that it "could appeal to children." Redesigning the can ultimately took five months and $40,000, according to Beverage Daily...

A Lesson in Logo Design From Google's Imperfect 'G'
November 28, 2017 at 6:36 pm

The internet is a place at once empowering and stifling. It gives average people the platform to voice opinions, while also providing a veil of anonymity to those who choose to use it to target or discourage others. Often, it is those in the spotlight, such as celebrities and athletes, who find themselves at the mercy of these disparaging comments...

Bridging the Physical and Digital Worlds with Packaging
October 31, 2017 at 4:03 pm

In a world that is consistently going digital, packaging has been a constant presence in the physical world. And as long as there are products being produced and sold, it’s unlikely that will ever change. However, finding ways for packaging to provide a consumer with both a physical and digital experience can lead to highly beneficial opportunities for brands. On the second day of the Digital Packaging Summit...