Branding

Packaging is a consumer’s first encounter with a brand — and the one most likely to influence purchasing decisions. That’s a nice way of saying whatever houses your client’s product better be on point. It’s not as simple as just slapping a bow on a box. Technology has moved far beyond that...

Jack Nadel International, Los Angeles, has rebranded as Nadel. The name change and rebrand reflect the evolution from promotional marketing company to a complete, in-house agency of talent and brand promotion. “The world is changing, and we’re positioned not only to stay ahead but truly bend the industry into what...

The Pantone Color of the Year might be Very Peri, a purplish shade representing "carefree confidence." But a new Pantone shade is displaying another blend of confidence — the confidence that comes with being one of the greatest quarterbacks of all time...

Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says "displays a carefree confidence and a daring curiosity that animates our creative spirit." As with every other year, the Pantone Color of the Year is a hue that the Pantone Color Institute believes encapsulates the general theme or...

People love Starbucks’ annual Holiday Cups. They’re sort of the first sign of the holiday season, which we guess begins as soon as you blow out the candle inside your jack-o-lantern on Halloween night. This year’s edition came out...

In conjunction with its 75th year anniversary, Cooley Group Inc., Pittsford, N.Y., is introducing a new corporate brand. Over the past several years, Cooley Group has expanded its capabilities and is currently able to offer clients more products and services than ever before. The company provides a state-of-the-art online store platform that enables clients to build...

HALO, Sterling, Ill., revealed a relaunch of the company’s corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the company’s vision and values...

Multi Business Systems recently announced that it has rebranded as Pegboard. “After 57 years in business, I knew now was the time to rebrand our company,” said Bob Burdette, president of Pegboard. “Pegboard accounting systems were the original products my...

ADG Promo Products announced the launch of its new brand identity, redesigned logo and website. This comes at a time where the company intends to build on its momentum with growth in its new product lines...

Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...