Branding

How can you attract creative talent in a strong labor market, especially one where so many workers can work remotely? If having an in-house design staff is new to your print shop, know that hiring for a creative position is different than hiring for other types of positions. Not sure where to start? Here are tips on how to hire the right designer for your business...

Dietz & Watson, a Philadelphia manufacturer of meats and cheeses, was capitalizing on the current Eagles excitement in Philly by going around and handing out branded merchandise, as well as special hot dogs called "bird dogs." They have a green bun because, well, go Birds...

PANTONE 18-1750 Viva Magenta writes a new narrative. Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is...

Every hot-dog eater or French fry enthusiast has had to deal with the dreaded ketchup spot on an otherwise clean white shirt. In a new line of apparel, Heinz is actually celebrating those accidents as a decorative piece, framing it as adding "flavor to your fit" with clothes that feature a ketchup spot. It's also appealing...

Packaging is a consumer’s first encounter with a brand — and the one most likely to influence purchasing decisions. That’s a nice way of saying whatever houses your client’s product better be on point. It’s not as simple as just slapping a bow on a box. Technology has moved far beyond that...

Jack Nadel International, Los Angeles, has rebranded as Nadel. The name change and rebrand reflect the evolution from promotional marketing company to a complete, in-house agency of talent and brand promotion. “The world is changing, and we’re positioned not only to stay ahead but truly bend the industry into what...

The Pantone Color of the Year might be Very Peri, a purplish shade representing "carefree confidence." But a new Pantone shade is displaying another blend of confidence — the confidence that comes with being one of the greatest quarterbacks of all time...

Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says "displays a carefree confidence and a daring curiosity that animates our creative spirit." As with every other year, the Pantone Color of the Year is a hue that the Pantone Color Institute believes encapsulates the general theme or...

People love Starbucks’ annual Holiday Cups. They’re sort of the first sign of the holiday season, which we guess begins as soon as you blow out the candle inside your jack-o-lantern on Halloween night. This year’s edition came out...

In conjunction with its 75th year anniversary, Cooley Group Inc., Pittsford, N.Y., is introducing a new corporate brand. Over the past several years, Cooley Group has expanded its capabilities and is currently able to offer clients more products and services than ever before. The company provides a state-of-the-art online store platform that enables clients to build...