Branding

People love Starbucks’ annual Holiday Cups. They’re sort of the first sign of the holiday season, which we guess begins as soon as you blow out the candle inside your jack-o-lantern on Halloween night. This year’s edition came out...

In conjunction with its 75th year anniversary, Cooley Group Inc., Pittsford, N.Y., is introducing a new corporate brand. Over the past several years, Cooley Group has expanded its capabilities and is currently able to offer clients more products and services than ever before. The company provides a state-of-the-art online store platform that enables clients to build...

HALO, Sterling, Ill., revealed a relaunch of the company’s corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the company’s vision and values...

Multi Business Systems recently announced that it has rebranded as Pegboard. “After 57 years in business, I knew now was the time to rebrand our company,” said Bob Burdette, president of Pegboard. “Pegboard accounting systems were the original products my...

ADG Promo Products announced the launch of its new brand identity, redesigned logo and website. This comes at a time where the company intends to build on its momentum with growth in its new product lines...

Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...

X-Rite Incorporated and Pantone LLC, global leaders in color science and technology, announced that the official spectral color values for PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating are now available in PantoneLIVE, a cloud-based digital color standard ecosystem...

Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year. Calling the two colors “a marriage of color conveying a...

There’s a strategy to a White Elephant gift exchange. It’s like Moneyball but with Christmas presents. Identify value, make effective trades, end up with the best gift possible. A lot of them take place in offices during holiday parties. But since most people are working from home...

Let's do a quick mental exercise. Close your eyes. OK, maybe don't close your eyes so you can keep reading. Keep your eyes open, but picture a few brand logos. They can be any company you know...