Branding

ADG Promo Products Announces Rebrand
February 16, 2021 at 8:10 pm

ADG Promo Products announced the launch of its new brand identity, redesigned logo and website. This comes at a time where the company intends to build on its momentum with growth in its new product lines...

Inside Burger King's Big Rebrand: New Logo, New Packaging, New Uniforms (and More)
January 12, 2021 at 9:12 pm

Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...

X-Rite Solutions Help Printers Produce Pantone's 2021 Colors of the Year
December 22, 2020 at 2:44 am

X-Rite Incorporated and Pantone LLC, global leaders in color science and technology, announced that the official spectral color values for PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating are now available in PantoneLIVE, a cloud-based digital color standard ecosystem...

Bud Light Joins Area 51 Hype With Possible New Branding
July 23, 2019 at 7:36 pm

If you're not aware by now, there's a meme that's spread across the world about storming Area 51 to finally free the aliens that the U.S. government has supposedly been hiding from us for decades. It's a plan that's destined to fail, and if anyone tries...

Packaged, Sealed and Delivered: 5 Tips for Impactful Packaging
March 12, 2019 at 8:04 pm

First impressions are a topic we talk about often, and it’s no different when we think about packaging. Visit any grocery store or Target, for example, and it’s clear that brands are competing for attention on already crowded shelves. With so many options now available, we’ve become frozen in indecision...

Powering Perception with Packaging Embellishments
March 20, 2018 at 6:23 pm

Imagine ordering a product online and it arrives in a package that is plain or appears worn. Now imagine that same product arriving with a beautiful, embellished label. Though the product inside may be the same, there’s little doubt about the important role packaging plays in brand perception...