Branding

Cooley Group Inc. Announces Rebrand and Celebrates 75 Years
September 21, 2021 at 6:08 pm

In conjunction with its 75th year anniversary, Cooley Group Inc., Pittsford, N.Y., is introducing a new corporate brand. Over the past several years, Cooley Group has expanded its capabilities and is currently able to offer clients more products and services than ever before. The company provides a state-of-the-art online store platform that enables clients to build...

HALO Launches Brand Redesign
May 11, 2021 at 3:38 pm

HALO, Sterling, Ill., revealed a relaunch of the company’s corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the company’s vision and values...

Multi Business Systems Rebrands As Pegboard
March 23, 2021 at 7:22 pm

Multi Business Systems recently announced that it has rebranded as Pegboard. “After 57 years in business, I knew now was the time to rebrand our company,” said Bob Burdette, president of Pegboard. “Pegboard accounting systems were the original products my...

ADG Promo Products Announces Rebrand
February 16, 2021 at 8:10 pm

ADG Promo Products announced the launch of its new brand identity, redesigned logo and website. This comes at a time where the company intends to build on its momentum with growth in its new product lines...

Inside Burger King's Big Rebrand: New Logo, New Packaging, New Uniforms (and More)
January 12, 2021 at 9:12 pm

Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...

X-Rite Solutions Help Printers Produce Pantone's 2021 Colors of the Year
December 22, 2020 at 2:44 am

X-Rite Incorporated and Pantone LLC, global leaders in color science and technology, announced that the official spectral color values for PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating are now available in PantoneLIVE, a cloud-based digital color standard ecosystem...