Branding

First impressions are a topic we talk about often, and it’s no different when we think about packaging. Visit any grocery store or Target, for example, and it’s clear that brands are competing for attention on already crowded shelves. With so many options now available, we’ve become frozen in indecision...

Imagine ordering a product online and it arrives in a package that is plain or appears worn. Now imagine that same product arriving with a beautiful, embellished label. Though the product inside may be the same, there’s little doubt about the important role packaging plays in brand perception...

In this short video, P+P blogger Ryan Sauers explains that one must learn to embrace, grow, live and “BE THEIR BRAND” to significantly help grow their sales in 2018 and beyond...

First it was Google. Now it's Nintendo. Corrugated board is clearly becoming a hot material in the electronics world. You may have seen or heard about the new Nintendo Switch game system that came out in 2017, but now, Nintendo has announced that it has developed Nintendo Labo, a line of Switch add-on kits. It describes the kits as "a new line of interactive build-and-play experiences designed to inspire...

Ikea's new print ad in Sweden includes a pregnancy test where women can, well, you know how home pregnancy tests work… "Peeing on this ad may change your life," the ad says. Not only will the print ad, which appears in women's magazine Amelia, provide life-changing information, there is still a pecuniary incentive for expecting readers...

A Welsh brewery was asked to change the design of its packaging because the Portman Group, the U.K.'s alcohol self-regulating body, decided that it "could appeal to children." Redesigning the can ultimately took five months and $40,000, according to Beverage Daily...

The internet is a place at once empowering and stifling. It gives average people the platform to voice opinions, while also providing a veil of anonymity to those who choose to use it to target or discourage others. Often, it is those in the spotlight, such as celebrities and athletes, who find themselves at the mercy of these disparaging comments...

In a world that is consistently going digital, packaging has been a constant presence in the physical world. And as long as there are products being produced and sold, it’s unlikely that will ever change. However, finding ways for packaging to provide a consumer with both a physical and digital experience can lead to highly beneficial opportunities for brands. On the second day of the Digital Packaging Summit...

Seeing mugs hanging on hooks in a store isn’t unusual, but David Shaw knew that when he saw his mugs in a store without the packaging, it was a mistake. Shaw is co-owner of The Unemployed Philosophers Guild, a purveyor of novelty gifts, including an array of heat-activated design and color-changing mugs...

Ever since the 1956 publication of cognitive psychologist George A. Miller’s “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” short-term memory has proven a prominent topic in many areas. In advertising and marketing, where the powers that be often depend on quick connections to attract customers...