Branding
October 10, 2017 at 6:08 pm
Great Big Story recently released a video about a man with a doughnut dream. This story isn't about doughnuts though, it's about the iconic pink box that they come in. Particularly in Southern California, where doughnut shops are plentiful, the pink box has become the go-to packaging choice for several bakeries. The Great Big Story video explains that's all thanks to...
August 22, 2017 at 6:30 pm
In his famous poem “Alumnus Football,” Grantland Rice declared, “For when the One Great Scorer…
July 18, 2017 at 8:20 pm
We’ve all heard of thinking inside and outside the box, but what about the box itself? Whether on store shelves, window displays or online shopping pages, packaging appears to say a great deal about the products being sold. But when it comes to design, a package is more than a package; it is the product...
April 25, 2017 at 7:31 pm
If there’s one thing that Coca-Cola excels at it’s a feel-good marketing campaign. Take, for instance, the beverage giant’s wildly successful “Share a Coke” program. Coca-Cola first launched “Share a Coke” in Australia in 2011, and brought the campaign to the U.S. in 2014. That year, the company featured the 250 most...
April 18, 2017 at 5:45 pm
By selling its product in packaging designed to be shared on social media, Brooklyn-based Van Leeuwen has seen a big spike in sales. Designing packaging for social media just might be a packaging trend to watch out for in 2017...
March 14, 2017 at 6:15 pm
KitchenHappy, Pontiac, Mich., maker of Snapi, the-single-handed-server, is adding new products and changing the company name to Tangico. “We’ve outgrown the kitchen, but we’re still happy,” said Jennifer Garrison, director of operations for Tangico...
February 21, 2017 at 4:57 pm
What’s in a name? Only the future of your company. Just ask Printful Inc., a drop-ship printer of T-shirts, pillows, mugs and other customizable products. The Los Angeles-based retailer, which also handles fulfillment and shipping for thousands of online stores, had been using “ThePrintful.com” as its primary URL. Why not go with...
January 24, 2017 at 9:08 pm
Pantone's mobile app, released last year, has just been updated with new features to celebrate the 2017 Color of the Year, Greenery. Pantone Studio was created to inspire graphic designers, foster collaboration and enable users to manage color. It replaces MyPantone for iOS...
January 10, 2017 at 7:56 pm
Bristol ID Technologies, Lima, N.Y., has officially launched its new brand identity. Highlights include: refreshed graphics, a targeted message platform and an enhanced online experience. “We love the journey with our customers and value each relationship,” said Diane Morsch...
December 13, 2016 at 9:03 pm
Bensussen Deutsch & Associates LLC (BDA), Woodinville, Wash., announced an exclusive three-year deal with the Boston Red Sox. In this capacity, BDA will develop and execute campaigns that enable the Red Sox to fully engage their sponsors and fans with officially licensed branded merchandise, in-stadium consumer promotions and other key initiatives. “We have worked with…
