Branding

Print+Promo’s Case Study Spotlight: Red Promotions
July 19, 2016 at 7:00 pm

There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals...

Print+Promo’s Case Study Spotlight: BDA
July 5, 2016 at 7:14 pm

There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals...

Print+Promo’s Case Study Spotlight: American Solutions for Business
June 28, 2016 at 6:40 pm

There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals...

Wrapping Up the Sale
June 22, 2016 at 10:12 pm

Packages come in all shapes, sizes and substrates. They can be used to store, embellish, transport or simply house products. Suffice to say, there are plenty of options for distributors when it comes to finding the perfect packaging for their clients. But those choices can become overwhelming if distributors don’t know how to use them to their clients’ advantages...

Print+Promo's Case Study Spotlight: Meridian
June 14, 2016 at 6:16 pm

There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals...

Brand Champions: Referral Strategies to Help Your Company Grow
May 31, 2016 at 7:04 pm

Your loyal customers are your greatest brand champions, particularly in your social media strategy. They provide word-of-mouth advertising that has really unique credibility—they are a third party with first-hand experience as your customer...

Video: 3 Facts About Psychology-based Marketing
May 31, 2016 at 6:45 pm

Money may not bring you happiness, but happiness could bring you money. Big-name brands like Coca-Cola and McDonald's use feel-good marketing campaigns to make the world a happier place, and studies show that people are more likely to build long-lasting relationships with brands, like these, that can deliver an emotional selling proposition...

Brand Power
May 31, 2016 at 6:23 pm

Coca-Cola, Dove, McDonald’s—what do these big-name brands have in common? They are the masters of feel-good marketing campaigns. From #MakeItHappy and #SpeakBeautiful to “Pay With Lovin’,” consumers watched these household names attempt to make the world a happier place throughout 2015. Money may have been the end-goal here, but the added perk of happiness positioned Coca-Cola, Dove and McDonald’s for greater engagement with their target markets, particularly the millennial demographic...

Is Bud Light’s New Label Packaging Effective?
April 26, 2016 at 6:38 pm

Spring signifies renewal and promise, so what better time than now for Bud Light to give its packaging a makeover? The redesign, which is Bud Light’s first major overhaul in eight years, marks the return of Anheuser-Busch’s crest—an image that has been notably absent from all label packaging since 2001...