Branding

InnerWorkings Inc., Chicago, has entered an exclusive partnership to enhance the marketing supply chain of Weis Markets, the Pennsylvania-based food retailer with 163 stores in five mid-Atlantic states. Under the new agreement, InnerWorkings Inc. will reinforce Weis Markets' competitive edge by...

Beam Suntory Inc., the world's third-largest premium spirits company, has selected InnerWorkings Inc. as its preferred provider to deliver brand and field optimization goals within the area of point-of-sale (POS) materials. As part of the agreement, InnerWorkings Inc. will provide...

The holiday season is in full swing, which means baked goods for everyone. But maybe you want to change things up a bit this year and make those chocolate chip cookies from scratch...

Your brand is not defined by what you say it is, but it is, indeed, characterized by what others say it is. To that end, successful individuals and organizations work hard to develop their brands through effective communication...

From Tiffany & Co. to Coca-Cola, hosts of memorable brands have become synonymous with iconic packaging. They know that a package contains more than a product; it’s the prelude to the product’s story. With more and more companies fighting for control of retail shelves, and prime positioning in general, it’s easy to lose sight of what drives purchase intent. And an uninformed vision can lead to multiple variables (e.g., color, shapes, symbols and text) working against each other.

Branching out into a new product category like promotional items may be intimidating, but it’s far from impossible, and a little education can go a long way. Since you’re already excelling at print, up your game by offering combinations of print and promo in your next sales pitch. We spoke to Stephanie Friedman, vice president of marketing for City Paper Company, Birmingham, Ala., who shared some tips on how to make your endeavor into promo a successful one.

Your company’s website can draw in new prospects and keep current customers happy just as easily as it can drive them away. “If you build it, they will come” may work in a baseball movie, but it’s a shaky strategy for your organization’s online presence. The key is to build it well. Is the site inviting, knowledgeable and aesthetically pleasing? Here are eight ways to help the process along.

Print+Promo, the leading source of business strategies for the distributor sales professional, yesterday launched its redesigned website. Designed to assist Print+Promo with its goal of delivering unparalleled industry coverage, the site’s fresh, contemporary look provides a graphically driven presentation of trending news, prominent feature articles and creative campaigns.