Commercial Printing

This Packaging Design Uses Fast Food Tricks to Make You Want Vegetables
January 26, 2021 at 8:12 pm

Getting kids to eat their vegetables is an age-old challenge for adults. Heck, sometimes convincing ourselves to eat our greens can take work. That’s a problem one food producer is trying to tackle through branding and design. By tricking the customer’s brain into thinking a package of spinach is fast food, it might just be enough to...

Answers to 5 Commonly Asked Packaging Questions
April 28, 2020 at 7:58 pm

Life in the age of COVID-19 has been complicated. While much of the country has been hunkering down in the name of flattening the curve, packaging producers have needed to keep the presses running. Part of a critical infrastructure industry as defined by the Department of Homeland Security, these printers play a crucial role in...

State of the Industry Report: Welcome to an election year where anything can happen
February 28, 2020 at 6:29 pm

The current economic expansion, which turns 11 years old in June, is the longest on record. To provide some perspective, average recoveries (post-World War II) last roughly six to seven years. Andrew D. Paparozzi, chief economist for Specialty Graphic Imaging Association (SGIA), Fairfax, Va., urged printers not...

Tips On Printing and Selling Folders and Brochures
September 3, 2019 at 8:46 pm

If you came up to me and asked, “Brendan, I’m a print and promotional product distributor, and I’m looking to know more about the folders and brochures category of the industry. Can you give me some information about the benefits, applications and new developments in that sector?” I would look at you and...

Half-Day Intensives Set Tone for PRINTING United Experience
June 25, 2019 at 6:36 pm

In addition to its 96 educational sessions, PRINTING United—the latest iteration of the SGIA Expo—will feature three half-day intensive workshops on Tuesday, October 22, the day before its official kickoff in Dallas. Complementing the robust agenda throughout the Specialty Graphic Imaging Association (SGIA) and NAPCO Media’s expo (October 23-25), the intensives...