Commercial Printing

The current economic expansion, which turns 11 years old in June, is the longest on record. To provide some perspective, average recoveries (post-World War II) last roughly six to seven years. Andrew D. Paparozzi, chief economist for Specialty Graphic Imaging Association (SGIA), Fairfax, Va., urged printers not...

Sustained profitability isn’t about finding the next big thing. The key is cultivating skills in several areas, not one or two...

If you came up to me and asked, “Brendan, I’m a print and promotional product distributor, and I’m looking to know more about the folders and brochures category of the industry. Can you give me some information about the benefits, applications and new developments in that sector?” I would look at you and...

In addition to its 96 educational sessions, PRINTING United—the latest iteration of the SGIA Expo—will feature three half-day intensive workshops on Tuesday, October 22, the day before its official kickoff in Dallas. Complementing the robust agenda throughout the Specialty Graphic Imaging Association (SGIA) and NAPCO Media’s expo (October 23-25), the intensives...

It’s difficult to know where to begin Print+Promo’s 2019 State of the Industry Report. For the past two years, one man has overshadowed the political stage: Donald J. Trump. Long before the 45th president of the U.S. vowed to “Make America Great Again,” he didn’t hold back when it came to pro-business stances, something that resonated with executives across all segments, including the printing industry...

First impressions are a topic we talk about often, and it’s no different when we think about packaging. Visit any grocery store or Target, for example, and it’s clear that brands are competing for attention on already crowded shelves. With so many options now available, we’ve become frozen in indecision...

The Department of Labor's Bureau of Labor Statistics announced this month that "printer," "screen printer" and "support activities for printing" are no longer official jobs as far as far as its concerned. Each year, the DOL lists industries and jobs that become too small or concentrated to be tracked in its...

Promotional calendars are hardly a new tool for printers to use when wooing customers and prospects. But, when a specimen like the 2019 wall planner from Diamond Packaging comes along, it asks us to think of printers’ calendars not just as marketing giveaways, but as works of art and platforms for interactive “smart” technologies as well...

Come early 2019, Quad/Graphics Inc., already renowned as a leading marketing solutions provider, will add to its clout through the addition of Periscope, with theSussex, Wisconsin-headquartered business having acquired the Minneapolis-based independent creative agency for $132.5 million last week...

My challenge to my fellow marketers tasked with handing the company holiday card: bring your card to life with augmented reality.