Data Management

Marketing the Right Way With Big Data
April 24, 2018 at 7:50 pm

For being such a tiny word, “big” can breed various reactions depending on the other utterances with which we couple it. It is very rewarding, for example, to achieve a big break, hit the big time and be the big woman or man on campus, but it can also be pretty upsetting to...

How to Implement a Successful Data Strategy for Increased Sales
May 9, 2017 at 7:55 pm

Content marketing, direct mail marketing, email marketing, social media marketing, guerilla marketing—with so many options to reach potential and existing clients, it’s hard to know where to begin. One thing’s for sure, though: If you don’t know who your audience is, your chances of reaching them, regardless of marketing avenue, are slim...

How Trump Won
January 17, 2017 at 8:41 pm

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win.

Growing Your Company's EBITDA
June 14, 2016 at 6:39 pm

Profitable growth ... it's the oxygen of a company. Any organization looking for a silver bullet to…

Information Overload
April 20, 2016 at 6:28 pm

Our Fitbits tell us how many steps we walked. Our Spotify accounts list our most played songs and artists. Our phones know that when we get in our cars at 7 a.m., we’re headed to work, so they automatically inform us how long it’ll take to get to the office...

WebbMason Marketing Acquires Spry Inc., Forms WebbMason Analytics Group
November 17, 2015 at 7:41 pm

WebbMason Marketing, a full-service marketing provider located in Hunt Valley, Md., announced the acquisition of Spry Inc., an analytics firm with deep expertise in big data, data science and data operations. WebbMason Marketing CEO Warner Mason released the following statement...