Digital Printing

MPE Business Forms, DeKalb, Ill., has added new production equipment for capabilities that now enable variable data printing and alpha and numeric consecutive bar-coding, as well as direct mail manufacturing. In addition, the company has partnered with Chillicothe, Ohio-based Glatfelter to produce all of its carbonless products on Glatfelter’s environmentally responsible carbonless stock—NatureSolv Carbonless Capsule. For more information, visit www.mpeforms.com or call (800) 638-8750.

Label manufacturer and automated data collection equipment distributor All Barcode Systems, Garden Grove, Calif., has added a high-speed variable data unit to its existing Mark Andy 2200-XL label/tag press. The variable data unit can print barcodes and numbers sequentially or print variable data, including address labels. It can print in black, red, green, yellow and blue inks, as well as UV ink visible only with UV light sources for added security or uniqueness on any label or tag. “We are excited about this addition to our capabilities,” stated Scott Steiner, president. “With this unit we can now offer our customers the colored numbers and

Headquartered in Midlothian, Texas, Ennis announced that its tag and label division—located in Wolfe City, Texas—has a new UV inkjet printing system. The six-head, custom design allows for a printing width of up to 14¼", and includes its own prepress station for designing barcodes and importing variable imaging files. This has allowed Ennis to expand its variable imprint capabilities and strengthen its ion deposition printing and crash imprint numbering system. In addition, this is the first machine in the Ennis line that can print UV ink. Chuck Hester, general manager of the Wolfe City facility, said the system “will literally more

Xerox, Rochester, N.Y., launched business development services that bring its digital printing expertise directly into a customer’s operation. The company also introduced a financial modeling tool that helps print providers increase productivity and achieve cost and efficiency savings. Xerox’s Business of Printing Business Development Services provide both training and professional assistance to help print providers generate increased page volume and revenue, including developing a digital marketing plan, selling one-to-one marketing campaigns and Web-to-print jobs, as well as training and managing a digital sales force. The offerings are executed by a team of Xerox business development consultants and industry experts. In addition, the Xerox

Are you a Distributor looking to branch out and embrace—or at least investigate—the world of digital printing? Where do you start? What do you need? Who should you talk to? Randy Hardy, principal officer for Kings Park, New York-based Randy Hardy Associates, offers some suggestions. Digital Print Management Issues The first conversation should be with your staff. Discuss who has some knowledge and the desire to acquire more. Think about what you would like to accomplish, then develop a game plan, establishing dates for reaching goals, as well as identifying target customers who would be good prospects for the new services. Think about what are you

By Maggie DeWitt For all the direct mail devotees out there, this mystery product’s for you. It presents a win-win-win situation, since the innovative product can boost manufacturers’ and distributors’ sales by enabling end-users to grow their businesses, while helping mail recipients save money. The product combines all the best of digital printing technology and the effectiveness of a direct mail campaign to create a vehicle for presenting money-saving coupons. Furthermore, its design serves to control production costs. Check out these clues to guess what the product is: • It is constructed using 18x12", 80 lb. white matte cover stock. • It

Graphics of the Americas 2008, being held Feb. 27 to March 1 at the Miami Beach Convention Center, has announced the debut of the Design for Personalized Communication Conference, led by noted industry consultant and analyst Steven Schnoll. The full-day conference will feature sessions on removing the variable selling barriers; review of technology tools; building the right business model; strategic and tactical design considerations; creating a variable sales and marketing plan; and managing the additional value-added services required for personalized promotional campaigns. “The combination of current applications and emerging technology has the potential to create tremendous revenue opportunities for savvy graphic communication companies,”

Offset and digital printer Goodway Graphics, Burlington, Mass., has installed its second Xerox iGen3 digital production color press. The company has seen increased demand for quality short-run static color, as well as mid- to high-volume variable data direct marketing collateral. In June, Goodway Graphics leased floor and office space to Eagle Mail, formerly of Billerica. Under terms of the agreement, Eagle Mail will remain its own entity while serving as primary back-up to Goodway’s own mailing department. These changes double Goodway’s digital color capacity and quadruple its mailing capacity, while allowing Eagle to offer print services to its mailing clients. Goodway Graphics’

Peachtree City, Georgia-based Printegra launched Printegra OnDemand—its new digital print shop division in Smyrna, Ga. Specializing in digital printing, the plant utilizes HP Indigo 5000 digital color and Kodak Digimaster technology. Printegra’s capabilities include short-run variable printing and mailing services, as well as full bindery services. According to brand manager Bill Reid, “This new state-of-the-art equipment allows us to produce high-quality black-and-white images, as well as crisp, vivid color. Our new capabilities are the perfect complement to our existing offset capabilities with a wide variety of products, including postcards, brochures, sell sheets and business cards.” Printegra, a trade only manufacturer of business forms and related products, is

Direct mail producer Freedom Graphic Systems, Milton, Wis., recently ordered two new Xerox iGen3 110 digital production presses, adding to the two presses it installed six months ago. The digital presses will support Freedom Graphic Systems’ rapidly expanding direct mail business, particularly the demand for one-to-one marketing campaigns conducted by the retail and financial industries. The company anticipates personalized print volumes in excess of 3 billion impressions in 2007 on its continuous feed, offset and Xerox iGen3 presses, with digital color from the Xerox iGen3 being the catalyst for higher value one-to-one campaigns. The two new digital presses are expected to be installed