Digital Printing

Invariably Profitable
October 20, 1998

Use variable imaging to modernize mature product lines By Carol A. Katarsky As technology continues racing along at its feverish pace, many printers are looking for ways to add value to their products. One of the most promising developments in this area is variable imaging. Graphic Systems Services (GSS), Kettering, Ohio, provides offline transport systems and inline variable imaging systems for forms manufacturers. GSS' director of sales, Dick Prentice, said the most common, and oldest forms of variable imaging are bar coding and numbering, but new opportunities abound in direct mail, labels, on demand publishing, shipping forms with tracking information, invoices and statements, as well as many other